"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
Vote for the SimpliFlying Hero of March 2012: KLM vs Estonian Air vs SAS
Update: Voting is now closed. Tero Taskila of Estonian Air won by a landslide. Look out for a full feature on his leadership at Estonian Air very soon! ———– Two months into the year and we’ve already had a venerable roster of social-media stars from airlines fight it out for our monthly Heroes award. Last …. continue reading →
SAS Scandinavian Airlines conquers niche airline marketing by first same sex wedding on a plane
Great airline marketing strategies are built on the shoulders of smaller successess. Only when multiple niche markets are targeted well, does the airline fill up the plane well. For example, South African Airways targets Americans going to Zimbabwe for African safaris as a niche market for their New York – Johanesberg flights. Similarly, Air Arabia …. continue reading →