by Shashank Nigam | March 11th, 2009
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Ancillary revenues – money an airline makes from things other than the asirfare – have always proven to be attractive profit centers for airlines. But very often, they tend to be random, with airline executives making their decisions based on how much money the source brings to the airline, rather than anything else. Moreover, ancillary revenue streams are often garnered from outside the cabin, like having special offers on the website or charging a fee for baggage check in.
But as I mentioned in my white paper on airline branding, Brand eXperience is one of the most important factors affecting the brand perception and the time spent in the plane forms the most important part of the eXperience. According to recent research, the most important factor determining the in-flight experience is not service or in-flight entertainment, but the person you’re sitting beside! 80% of passengers feel their seat neighbor’s bahaviour influences their overall flight satisfaction. And there lies the opportunity.
Bring in Satisfly – to optimize your seating in the plane
A friend of mine, Sergio Mello, has started up a company called SATISFLY, which solves …
