"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
Singapore Girl – you're a cheap way to fly…or are you? Making the low cost Singapore Airlines brand work
I have to admit that I’m a big Singapore Airlines (SIA) fan, and when someone says “you’re a great way to fly”, I can almost sing the SIA melody in my head. But even I was surprised when SIA announced that they will be launching a low-cost long-haul airline, on the lines of AirAsia X …. continue reading →
Travel+Leisure ranks Singapore Airlines, Emirates and Thai Airways as the best in the world
Another ranking, another familiar (and not so familiar) story. This time, Travel+Leisure ranking of World’s Best international airlines ranks Singapore Airlines at the top, followed by Emirates – which climbed a notch, and Thai Airways as the third, which climbed two notches. The surprise entries in the top few airlines here are SilkAir – Singapore …. continue reading →