"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
[Podcast] SimpliFascinating Interview with Mary Kirby on the evolving face of Airline Passenger Experience and in-flight connectivity
Today, we’re releasing the 7th episode of the SimpliFlying Podcasts. It features Mary Kirby, Editor-in-Chief, Airline Passenger Experience magazine and APEX media platform. You might also remember her from her previous, famous avatar as Runway Girl. In an illuminating conversation with Shashank Nigam, CEO of SimpliFlying, and Marco Serusi, Community Engagement Executive for SimpliFlying, Mary talks …. continue reading →
[Podcasts] SimpliExclusive Interview with Dermot Mannion, Deputy Chairman of Royal Brunei Airlines
Today, we’re releasing the 6th episode of the SimpliFlying Podcasts. It features Dermot Mannion, Deputy Chairman at Royal Brunei Airlines (RBA) in a candid conversation with Shashank Nigam, CEO of SimpliFlying and Elizabeth Cecconi, Community Engagement Executive for Airports. We start by reviewing some of the latest developments RBA and across Asia Pacific, with our …. continue reading →
Episode 5 of SimpliFlying Podcasts: Interview with Vueling's CEO Alex Cruz and Industry Updates
“We live in an extremely dynamic environment… None of us on this [podcast] and potentially anyone listening knew what the hell Pinterest was a year ago” With these words Vueling’s CEO, Alex Cruz, responded to a question on the Spanish airline’s future social marketing strategy during this month’s Simplifying Podcast that featured him as a …. continue reading →
Episode 4 of Simpliflying Podcasts: Exclusive insights into the world of airline loyalty & Interview with Gabi Kool, the CEO of Baltic Miles
In this fourth episode of our SimpliFlying Podcasts we take a closer look at the world of loyalty, starting with an in-depth discussion about the current state of the loyalty industry and then moving on to an interesting interview with Gabi Kool, CEO of Baltic Miles. As usual the first, insights part of the podcast …. continue reading →
Episode 3 of SimpliFlying Podcasts: Industry news roundup and exclusive interview with KLM's VP for eCommerce
The third episode of SimpliFlying Podcasts features KLM’s Vice President for e-commerce Martijn Van Der Zee who explains the secrets behind the airline’s constantly innovative social media strategy and their latest, potentially game-changing KLM meet and seat social-seating initiative. The interview is preceded, as usual, by a free industry insights section where SimpliFlying’s CEO Shashank Nigam and Community Engagement …. continue reading →
Can AirAsiaX make the low-cost long-haul model work with focus on Asia-Pacific? Interview with CEO Azran Osman-Rani
It might seem like an anxious start to the new year for AirAsia X, which recently announced that it would be introducing a daily KL-Sydney service and terminating all its flights to Europe and India. Far from being in the doldrums, it’s all part of the airline’s strategy to refocus and strengthen its brand, as …. continue reading →
Size doesn't matter. Interview with Estonian Air CEO Tero Taskila reveals a grand vision for the future
Since taking over the helm seven months ago, Estonian Air CEO Tero Taskila has been the driving force behind the airline’s makeover. But as he shares in our inaugural marketing strategy podcast, the changes that we’ve seen so far are just the beginning. Being placed in charge of a company that has been losing money …. continue reading →
SimpliFlying launches fortnightly Marketing Strategy podcasts for airline and airport marketers
We promised we’d make the New Year exciting for you. And here we are – delivering on the promise we made! After creating quite a buzz with our revamped SimpliFlying Heroes initiative that saw almost 3000 votes pour in over just a week, we’re back with something even more exciting. So sit back, relax and …. continue reading →