Social Media creates waves at the Singapore Airshow 2010

For those who don’t follow aviation closely, the world’s third biggest airshow is taking place in Singapore right now. And there’re a number of things different about it. For one, there are no big plane orders expected, which is normally the most common at airshows. Also, unexpectedly, there’s a ton of social media infused into the happenings, which makes the airshow really hot. Here’s why. Journalism on steroids, powered by Social Media Generally at airshows, you get “daily digests” – thick printed booklets with a summary of all the happenings of the previous days at the airshow. This time FlightGlobal’s coverage has taken it a step further – they have digital daily digests called “iFlight”. These contain interactive graphics, high-definition videos from the show and even Tweets from key FlightGlobal bloggers on the ground. And it comes in your inbox everyday, so you don’t even need to be at the show to get it. When it comes to broadcast, not only does CNBC Asia have an on-site studio for Live telecasts, they also have a very lively Guest Blog going and also making …