"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
[Presentation] The emerging retail experience in the age of the connected traveler
The internet is all about cats… or at least that’s what some people seem to think. In the past year we have seen the re-emergence of theories claiming that the internet and the social networking revolution of recent years was just a bubble of little importance fuelled by the novelty of these new media. Thankfully however, …. continue reading →
From Dog-Wear to Branded Hotels: Top 10 Co-Branding & Ancillary Revenues Initiatives by Airlines
Airlines are all about selling flights, and transporting people from point A to point B, right? Well, common wisdom would have us think so, but in recent times, with increased price-competition and falling profits, many airlines have started focusing on ancillary revenues to bring in more revenue. In fact, last year Amadeus projected that ancillary …. continue reading →
Facebook CAN help sell planes! How a creative Airbus sales team brings the realities of the connected traveler to life
When we meet with senior aviation executives (non-airline), we often get asked two questions: How can social media work in a B2B context? Can we really sell a plane (or an engine, or a wing or a blade…) by leveraging Facebook or Twitter etc? To this question, we share case studies from Intuit, Ford and …. continue reading →
Airlines on Pinterest: in-depth look reveals a bit of a graveyard
First published on Tnooz on March 15, 2013. Original article here. After taking an in depth look at Google Plus last month, we decided to take a fresh look at another social network that hit the headlines last year: Pinterest. What we did not know is that we were in for a surprise. Pinterest was one …. continue reading →
A Surprising Flight over a Digital Wasteland: Airlines on Google Plus in 2013
As a speaker at an ACI conference recently put it: “Google plus is like Blackpool. It’s one of those places that everyone knows about but nobody wants to go to” … or do they? Last year we did an in-depth analysis of the then brand-new social network to find out what airlines were doing and …. continue reading →
Engaging the Connected Traveler – how airlines can drive results. Presentation from #airlinemerchandising2013
In our first major conference presentation this year, I had the opportunity to deliver the opening presentation on Day 2 at the Airline Merchandising, Ancillary Revenues and New Commercial Models, organized by Airline Business and FlightGlobal. My main theme was around the connected traveler – who has access to the internet throughout every single phase …. continue reading →
Online with Shashank Nigam (Featured in Routes News)
Editor’s Note: This interview article featuring CEO of SimpliFlying, Shashank Nigam, was published in Routes News (November/ December Issue). For a soft copy of the original article, please see here. ONLINE WITH: Social media expert and CEO of consulting firm SimpliFlying, Shashank Nigam, gives his tips for how airlines and airports can improve their social media presence. Is …. continue reading →
[Case Study] Social Interest and Photo-sharing for Airports
![[Case Study] Social Interest and Photo-sharing for Airports](http://simpliflying.com/wp-content/uploads/2012/11/instagram-airport1-849x350.jpg?8222af)
Social media can be leveraged as more than just a conversation and broadcast tool, and the new(er) social photo-sharing platforms are making it even easier for airports to use social media to help drive the existing business goals of the airport and win the interest of the traveling public. This segment of the Simpli-Airports Series takes a deeper …. continue reading →
[Case Study] How to Create Inspiring Social Media Content for an Airport
![[Case Study] How to Create Inspiring Social Media Content for an Airport](http://simpliflying.com/wp-content/uploads/2012/11/cakswa1-849x350.jpg?8222af)
Social media can be a refreshing way for companies to break through the clutter of traditional media and connect with passengers/customers on a new and more personal level. However, with airports (and other companies) increasingly taking to social channels, the social space is also beginning to become cluttered, and it is becoming tougher to get …. continue reading →
[Case Study] How Social Media is Enhancing Airport Customer Service
![[Case Study] How Social Media is Enhancing Airport Customer Service](http://simpliflying.com/wp-content/uploads/2012/11/PDX-call-center-849x350.jpg?8222af)
Customer service, guest relations, passenger experience; No matter what your specific airport calls it, it is a major component of airport operations. This segment of this Simpli-Airports Series focuses on Customer Service and how your airport can benchmark against what others are doing in the social space and use that information as a guidepost for …. continue reading →