"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
New MasterClass from SimpliFlying – Social Media for PR and New Route Launches
PR and Route Launches in The Realm of Social Media PR used to be a one-direction highway but with the advent of the Internet and social networking sites, traditional media is no longer the only ‘public’ that airlines have to factor in for corporate announcements and statements. Today’s consumers seek answers directly from brands and …. continue reading →
Finalist Presentations for Best Airlines Driving Revenue from Social Media at SimpliFlying Awards 2012
Which social media platform is best for selling and driving airline revenue? While Facebook is currently the most commonly used among our finalists for ‘Best Airlines Driving Revenue from Social Media‘, other platforms such YouTube and blogs are not discounted from their ability to drive sales as well. Voting may have been over (over 25,000 …. continue reading →
A New Homecoming: On-board SpiceJet's maiden flight from Delhi to Dehradun on the Bombardier Q400
There are many things that someone hailing from India should be justly proud of. Sadly, efficient public transport, is not one of them. Only recently, a relative with a severe back condition travelled from Delhi (the capital of India) to Dehadun (my hometown) via train. Due to complications and delays, that train, which normally takes …. continue reading →
For successfully leading SpiceJet's launch of the Bombardier Q400 via social media, Pooja Dua is the SimpliFlying Hero for January 2012
Note: Earlier this month, we announced a revamp of the SimpliFlying Heroes initiative, giving our readers a greater say in whom we choose by adopting a transparent voting system. In a keenly contested round that saw about 3000 votes pour in over the course of a week, Pooja Dua of SpiceJet emerged the winner, having received almost …. continue reading →
How SpiceJet launched Bombardier Q400 in India through social media and achieved 88% load factor
During a lot of conferences I speak at, the discussions are around what the ROI of social media is, for airlines. While we have addressed this through our multiple case studies of how airlines drive revenue and results through social media, one of the best examples of this recently has been the Indian budget airline …. continue reading →
The Best Airlines in Social Media: the Top 7 nominees for the SimpliFlying Awards for Social Media Excellence 2011
Would you believe it? Only a few days ago, while releasing the case-pack for the Best Airlines Driving Customer Service and Crisis Management we had reported that the total votes for the 2nd SimpliFlying Awards for Excellence in Social Media had crossed 12,000 in just about a week! We also mentioned how votes had been …. continue reading →
Top 10 Route Launches: How Airlines and Airports engage customers in new destinations through social media
One of the bigger marketing challenges airlines face is to fill up the seats as quickly as possible, when launching a new destination. Typically, it takes over six months to reach a level where a flight is profitable. And this is after receiving marketing help from tourism agencies and also from airports – press releases …. continue reading →
How AirAsia is rocking it in India, and how airlines in India can leverage their entry
AirAsia’s India market entry has recently created waves and lots of discussion about what this means for the future of the industry in India, specifically local airlines. I was interviewed by a leading business newspaper in India on this, and here are excerpts from that interview. How do you think Air Asia permeates a market …. continue reading →
To get to the wallet, go through the heart – Lessons in brand execution from SpiceJet
Two small steps to the heart, one big leap to the wallet A little girl’s hand was held by an elegant SpiceJet stewardess dressed in striking maroon. As the two ladies headed towards the galley, I saw tears rolling down the little one’s cheeks. Her ears were probably hurting as we started descending into Jaipur, …. continue reading →
CEO reveals what makes SpiceJet a leading airline in India in a frank interview
Over the past year, I’ve had the opportunity of interviewing a number of senior airline executives. Here’s one with the CEO of SpiceJet, Sanjay Aggarwal, recorded in Dec 2008, which left me mesmerized by the man’s wisdom, simplicity and frankness. These are qualities difficult to find in an airline CEO these days – and he …. continue reading →