Last week, I was in Sydney at the Aviation Outlook Summit and on the first day of the conference, I sent out this Tweet:
Right in the lobby of the Four Seasons Hotel in Sydney, Turkish Airlines had this flagrant display of teenagers in red, visible not just to all the conference attendees but also to those passing by the hotel (see pic below). And they had totally stolen the thunder from Malaysia Airlines, which had paid thousands of dollars for being the official sponsor of the conference.
Turkish Airlines had announced its presence, and in quite some style. After spending some time with Dr Temel Kotil, the airlines’ humble CEO, I feel other competitors should be vary of the rising star from Turkey.
Why’s Turkish the atypical Middle Eastern airline?
Dr Kotil mentions a number of points in the video interview below which prove that Turkish Airlines in not yet another Middle Eastern airline with global ambitions. …
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