"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
For leading the creation of the World's First Social Loyalty Program for an Airline, Tero Taskila is the SimpliFlying Hero of March 2012
By now, Estonian Air is quite a superstar on social media having done a number of innovative campaigns on Facebook followed up by the World’s First Social Loyalty Program. And when we chose them as one of the three big guns to vote for in the March round of SimpliFlying Heroes, Estonian Air trumped KLM and SAS …. continue reading →
Vote for the SimpliFlying Hero of March 2012: KLM vs Estonian Air vs SAS
Update: Voting is now closed. Tero Taskila of Estonian Air won by a landslide. Look out for a full feature on his leadership at Estonian Air very soon! ———– Two months into the year and we’ve already had a venerable roster of social-media stars from airlines fight it out for our monthly Heroes award. Last …. continue reading →
Size doesn't matter. Interview with Estonian Air CEO Tero Taskila reveals a grand vision for the future
Since taking over the helm seven months ago, Estonian Air CEO Tero Taskila has been the driving force behind the airline’s makeover. But as he shares in our inaugural marketing strategy podcast, the changes that we’ve seen so far are just the beginning. Being placed in charge of a company that has been losing money …. continue reading →
SimpliFlying launches fortnightly Marketing Strategy podcasts for airline and airport marketers
We promised we’d make the New Year exciting for you. And here we are – delivering on the promise we made! After creating quite a buzz with our revamped SimpliFlying Heroes initiative that saw almost 3000 votes pour in over just a week, we’re back with something even more exciting. So sit back, relax and …. continue reading →
What makes airBaltic's "hybrid" airline model so successful? Interview with CCO Tero Taskila
Once in a while, I come across an innovative airline which is lead by executives who love to think out of the box. Last year, it was AirAsia that left me stunned. Now, it’s airBaltic. During my recent trip to Athens, Greece, I met up with Tero Taskila, the Chief Commercial Officer of the airline …. continue reading →