"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
Singapore Girl – you're a cheap way to fly…or are you? Making the low cost Singapore Airlines brand work
I have to admit that I’m a big Singapore Airlines (SIA) fan, and when someone says “you’re a great way to fly”, I can almost sing the SIA melody in my head. But even I was surprised when SIA announced that they will be launching a low-cost long-haul airline, on the lines of AirAsia X …. continue reading →
Low cost airline brands get creative with ancillary revenues – lounges, shops and cargo!
RyanAir has a new lounge at Stansted. And it’s for real! RyanAir is known for being creative about ancillary revenues. We all know about the much-discussed toilet charge. But did you know that RyanAir has recently opened a new lounge at Stansted Airport? For under 18 bucks, you get breakfast, wifi, sofas and even showers …. continue reading →
Singapore Airlines – Time for re-branding?
Image via Wikipedia Note: This is a Guest Post by Kat. She enjoys everything about airlines and works for their worst enemy: an airport. Great brands have emerged amidst doom and gloom of economic recessions. Is this time for Singapore Airlines (SIA) to reinvent itself? True enough, all these years, a Singapore Girl and premium …. continue reading →
Five reasons why budget airlines in Asia are successful
Despite a number of US based airlines going bust in the past few months, and all the talk of consolidation and more bankruptcies in Europe, the budget airlines in Asia seem to be doing rather well. Tiger Airways, based out of Singapore, is expanding into Australia rapidly and there are talks of starting a Korean …. continue reading →
Multi leg flights on budget airlines, great idea
The airline industry is so dynamic that airlines need to keep coming up with innovative ways to make money to stay in business. This is especially true in the case of budget carriers or Low Cost Airlines (LCCs). One key characteristic of LCCs has been their point-to-point service, moving away from a hub-and-spoke model to …. continue reading →