SimpliFlying In The News – Oct 2014: Aviation Marketing Insights in Tnooz, Live Mint & More!

SimpliFlying In The News – Oct 2014: Aviation Marketing Insights in Tnooz, Live Mint & More!

Each year we conduct a research study to understand how airlines allocate resources (staffing, budget etc) to social media. This year’s Airline Social Media Outlook 2015 was slightly different.   In addition to finding out how resource allocation to social media is being managed, we sought to find out the difference in attitude and ideals

SimpliFlying In The News – July 2014: Aviation Marketing Insights in Wall Street Journal, IBTimes, Tnooz and more

SimpliFlying In The News – July 2014: Aviation Marketing Insights in Wall Street Journal, IBTimes, Tnooz and more

The world was shaken this month when MH17 flight was shot down when flying over a conflict zone in Ukraine. This was the second mega crisis that Malaysia Airlines had to deal with in less than four months. As the investigations go on to uncover facts of the incident, many in aviation industry are contemplating what will happen

SimpliFlying in The News – December 2013: Aviation Marketing Insights in NBC News, Airport World and more!

SimpliFlying in The News – December 2013: Aviation Marketing Insights in NBC News, Airport World and more!

Earlier this December, SimpliFlying published a list of key findings from a recent survey, Airport Social Media Outlook 2013/ 2014, conducted with close to 50 global airports regarding their resource allocation to social media as well as their outlook for the next year.   Several differences had been noted between airports on North America versus

SimpliFlying in The News – October/ November 2013: Aviation Marketing Insights in SITA, CNBC, China Daily Asia and more!

SimpliFlying in The News – October/ November 2013: Aviation Marketing Insights in SITA, CNBC, China Daily Asia and more!

“The SimpliFlying Awards winners exemplify the spirit of innovation and demonstrate a deep understanding of their customers – being able to link their social media efforts to key business goals like customer service and loyalty. It is an exciting time ahead for travel brands.” November has always been a special month on the SimpliFlying calendar

SimpliFlying in The News – August 2013: Aviation Marketing Insights in NTV Kenya, Airport World, FTE and more!

SimpliFlying in The News – August 2013: Aviation Marketing Insights in NTV Kenya, Airport World, FTE and more!

“The exchange between leading figures in airport marketing will shed light latest trends and innovations, by hearing about the success of airport marketing, directly from the airport — combined with SimpliFlying’s own leading opinions, that continue to question, inspire and reinvent global airport brands.”   SimpliFlying is partnering with Airport World to put together in the

SimpliFlying in The News – March 2013. Fox News, The Huffington Post, LCRAB, Airport World and more…

SimpliFlying in The News – March 2013. Fox News, The Huffington Post, LCRAB, Airport World and more…

  The topic of customer experience in the airline industry captures more interest in the mainstream media as the Huffington Post and Fox News respectively picked up on Etihad’s global TV campaign and the soaring trend trend of airline customers using Twitter to fast track their feedback. In the latest issue of Low Cost &Regional

Eight steps to driving results for travel brands from the new Facebook timeline

Note: This article was first published as a Guest Post on Tnooz. Those of us who work with Facebook Pages are already used to the incessant changes that Facebook has introduced over the years. However, many were startled after the latest change was announced. When Facebook finally decided to unveil its new Timeline for company pages, they

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