As the sun set over Farnborough 2010, it became clear that Boeing emerged a clear winner. Not just by beating all expectations in getting new orders, but also by shaking off the dust in terms of excellent social media work to engage the community. Farnborough was the epitome of work that Todd Blecher and his team has put in over the last year.
Todd is Boeing’s Communications Director and has spearheaded the organization’s ascent into a new level of statusphere, where better engagement through blogging, use of Twitter and ‘the personal touch’ are a major factor. And for this, Todd is the SimpliFlying Hero for July 2010.
Boeing’s social media engagement at Farnborough
Boeing’s social media efforts were stellar at the Farnborough 2010 – especially for an organization its size and complexity. As industry analyst Ludo Van observed,
Boeing’s onsite videos were very professional and to the point. They produced 32 reports for the show (most of them on site) while maintaining a very high level of quality and interesting content. With their new website and Farnborough microsite, I think Boeing has really taken the lead in online presence and …
