"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
The magic of delighting customers: Top 10 Wow Initiatives by Airlines and Airports
In marketing, we often talk about the value of brand associations, of being at the top of the mind of consumers and having the brand instantly connect with a feeling, memory etc. However, putting all this into practice is probably one of the hardest things in the industry. According to researchers, there can only be 3 …. continue reading →
Toronto Pearson Airport sings you a Christmas carol if someone tweets you’re flying out – and they sang one for me
I boarded my last flight for this year last Friday, from Toronto to Vancouver (Air Canada). While the flight was enjoyable – peppered with episodes of Big Bang Theory – it was the airport experience that left an impact. Which is a rarity for someone who travels as much as me. As I approached the …. continue reading →
Next time you're at an airport, don't be surprised if you're surprised!
Airlines and airports these days are having a lot of fun with travelers. And a lot of ideas for some reason involve things popping out of baggage belts! LAN Airlines surprised kids on Children’s day by having a magician pop out with gifts. Toronto Pearson had 1000 popcorn boxes coming out of the conveyer system …. continue reading →