by Shashank Nigam | July 23rd, 2010
8 Comments
It’s not just airlines that are in a blood-bath when it comes to competing for customers. Real-world travel agents themselves often find themselves amidst cut-throat competition with one another. Especially in times when airlines are cutting commission rates to zero percent. Moreover, there are online travel agencies taking away business.
These travel agents can now seek inspiration from Kmart, the discount retailer. Kmart is launching a new program where online reviews of video games will be displayed on store shelves, an initiative aimed at building ties between the chain’s online and in-store gaming fans.
Travel agents can start printing airline reviews from sites like air-valid.com, ezeer.com or SkyTrax, to share with those who walk in for reservations. This would provide a value-add to the customer as he feels assured of his purchase and knows what his fellow travelers are saying about an airline. The travel agent also benefits as this becomes a competitive advantage, and a service through which a commission seems more justified.
What do you think? Let’s discuss on Twitter (@simpliFlying) and in comments
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