"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
The January 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from British Airways, KLM, American Airlines, Qatar Airways and more!
Time flies past so quickly that it’s often hard to stay abreast of everything that’s happening in the world around. This cannot be truer for airline marketing. Campaigns and initiatives come and go – some flash briefly, enveloping us in temporary awe. Others glow brighter with the passing of days, reminding us that well-planned, steadily …. continue reading →
[Test Drive] Wi-fi and LiveTV onboard Turkish Airlines Business Class from Istanbul to Los Angeles
![[Test Drive] Wi-fi and LiveTV onboard Turkish Airlines Business Class from Istanbul to Los Angeles](http://simpliflying.com/wp-content/uploads/2012/09/Screen-shot-2012-09-12-at-4.34.16-PM-849x330.png?8222af)
Connected, up in the air Imagine flying for over 10,000kms over 14 hours and still be connected to the world – over the internet. It might sound like a dream come true for some of us, and I just happened to be one of the first in the world to experience it. On board my …. continue reading →
Turkish Airlines taps on London Olympics fever through QR codes
The Olympic fever is gripping sports fans the world over. Tapping on the trend of real-world engagement through social media, which we highlighted in our recent webinar, Turkish Airlines has transformed national flags into QR codes and then placed them on digital bus shelters all over London to engage Olympic fans. Working with their agency, …. continue reading →
[PICS] Turkish Airlines International CIP Lounge in Istanbul – possibly the best Star Alliance lounge there is!
Imagine walking into a plush bathroom with LED-lit rain-shower, which syncs with your mobile device’s Bluetooth so that you can listen to your favorite tunes through the surround sound speakers and not miss a phone call, while you take a shower. Imagine then stepping out and being attracted by the aroma of fresh Turkish Pide …. continue reading →
Mobile 2.0 – The Top 10 Mobile Apps by Airlines
Yes, you read that correctly. I did not write Web 2.0. Of course, that’s not because it’s not relevant – it’s terribly relevant – but because this newer term encompasses Web 2.0 and then some. So what exactly do I mean by Mobile 2.0 and why is it important? Cutting to the chase, here are …. continue reading →
Branding 2.0: Top 10 Facebook Contests by Airlines
Airlines these days seem to be tripping over their feet to generate interest and subsequently greater audience numbers on their Facebook fanpages and Twitter accounts. What is interesting in this trend is not the explosion of social technologies but the paths to social explosion that airlines are taking. Some airlines have booking engines on Facebook, …. continue reading →
Creating the best food in Economy Class: Turkish Airlines Do&Co take us behind the scenes
There’s a famous saying that the way to a man’s heart is through its stomach. I guess the same applies to an airline passenger’s heart too. Turkish Airlines has taken this quite seriously – a partnership with Austrian gourmet entertainment company Do&Co has not only resulted in the ‘Best Economy Class Catering’ at the 2010 World …. continue reading →
Pillars of Aviation – sneak peek into the future of aviation, from Kuala Lumpur, Malaysia
I’ve spent early last week in Kuala Lumpur, Malaysia, speaking at and Chairing the Pillars of Aviation conference, featuring industry stalwarts from around the world, including airline and airport heads. The conference instilled a lot of positivity in me, about the future of the sector, especially in the Asia-Pacific region. Airports demonstrating leadership For starters, …. continue reading →
Turkish Airlines – The atypical Middle Eastern airline brand. CEO Dr Temel Kotil outlines global dreams in interview
Last week, I was in Sydney at the Aviation Outlook Summit and on the first day of the conference, I sent out this Tweet: Right in the lobby of the Four Seasons Hotel in Sydney, Turkish Airlines had this flagrant display of teenagers in red, visible not just to all the conference attendees but also …. continue reading →