"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
[Interview] How Dublin Airport is re-thinking PR and marketing with social media – Paul O’Kane speaks his mind
![[Interview] How Dublin Airport is re-thinking PR and marketing with social media – Paul O’Kane speaks his mind](http://simpliflying.com/wp-content/uploads/2013/02/Screen-shot-2013-02-18-at-8.14.36-PM.png?8222af)
On 12 FEB, we were invited to present an introduction to our ‘Masterclass for Airports’ at ACI Europe Head Office in Brussels. The morning of the Digital Communications Workshop, hosted by Robert O’Meara of ACI Europe with 24 European airports in attendance, was filled with exciting insights from some of Europe’s airports who are carving …. continue reading →
What your Audience on Social Media Expects and What You Should Be Doing to Retain their Attention
Let me start with a screenshot that explains the premise for this article. Look, I get all the excuses. I really do. The airline doesn’t have enough resources. The Marketing department already has enough to do. Corporate Communications can’t spare anyone. It’s impossible to monitor everything on Facebook and Twitter. It’s ridiculous to think that …. continue reading →
Vueling Wins over Critics and Customers with Enhanced Social Media Crisis Management Skills
In late August, the Spanish low-cost airline Vueling hit the headlines when the news of a possible hijacking spread like wildfire. Luckily, for both the airline and those on board, it was just a false alarm. However, their slow response on social media prompted us to write a detailed analysis of what happened and how …. continue reading →
A Tweet by Tweet Analysis of US Airlines
Editor’s Note: Here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are …. continue reading →
Top 50 case-studies of airlines and airports excelling in social media
Even though it seems like yesterday, our popular top 10 initiative has reached its first birthday and we’ve decided to celebrate it with a king-size slide deck featuring the best case studies from our past top 10s. This top 50 has been designed not only to celebrate the first birthday of the SimpliFlying’s Top 10s but …. continue reading →
Top 10 Articles of 2011
The past year has been an interesting and very successful one for Simpliflying with a number of new client acquisitions and tons of exciting free resources such as infographics and Top 10 case-packs posted regularly to the blog amongst other things. At the brink of the new year, we relive ten of the most popular …. continue reading →
Airlines on Twitter Monthly Report for November 2011: increasing engagement but 30 airlines produce over 80% of tweets
Our friends at Eezeer have analysed the Twitter habits of airlines as well as their fans/customers for the month of November and have produced the Monthly Twitter Report in continuation with their monthly coverage and analysis of the dynamic social media landscape for airlines. At the close of the year, it’s worth pausing to consider how quickly …. continue reading →
Top 10 Travel Distribution Initiatives by Airlines: Reinventing the booking cycle to drive revenue (from #eftamerica)
If you still need proof of whether social media matters or not, you only have to look at the turnout for this year’s votes for the 2nd SimpliFlying Awards for Social Media Excellence. By the time voting closed after 2 weeks of stiff competition, more than 30,000 votes had been submitted from over 4500 cities. …. continue reading →
Airlines on Twitter Monthly Report for August 2011: Cebu Pacific joins the big league and scores high!
SimpliFlying is back with the Monthly Twitter Report for airlines (in partnership with Eezeer) for August 2011 in continuation with our coverage and analysis of the dynamic social media landscape for airlines. After close to 6 months of reporting monthly on how airlines are using Twitter, we can safely say that apart from Facebook, Twitter is the …. continue reading →
The Best Airlines Driving Revenue Through Social Media – Introducing the Top 5 nominees for the 2nd SimpliFlying Awards for Social Media Excellence
The buzz is palpable! After a heady round of nominations (69 nominees in 10 days) we’re down to the fun bit – the real voting to shortlist the Top 3 who’ll be invited to Amsterdam on October 10th for the 2nd Annual SimpliFlying Awards for Excellence in Social Media. Amazingly, we received more than 5000 …. continue reading →