"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
[eBook] Crisis Management for Airports and Airlines, in the age of the Connected Traveler
![[eBook] Crisis Management for Airports and Airlines, in the age of the Connected Traveler](http://simpliflying.com/wp-content/uploads/2013/02/landerpage-849x350.png?dbce70)
What all crises share in common: they catch brands unaware It’s often said that an airline or airport can never be fully prepared to deal with a crisis. When SimpliFlying advises its clients, we advocate for learning from others and being mentally prepared to ascertain similar crises – especially in this age of social media …. continue reading →
Top 10 Valentine’s Day 2013 Initiatives by Airlines
Valentine’s Day is one of those days that can be a double-edged sword, depending on the personal situation of each person. For airlines, however, it represents a good opportunity to leverage the positive emotions generally associated with this day and to promote their brands and services. This year, airlines have been surprisingly productive in terms …. continue reading →
SimpliShare: Top 10 Airlines that have Leveraged the Power of Social Sharing
Social sharing plays a particularly important role and constitutes the main change agent that is the defining feature of today’s Connected Traveler as compared to the traveler of yore. Thanks to the increasing availability of wireless internet, usage of social media and the ubiquity of smartphones, travelers have become connected, acquiring a previously unknown ability …. continue reading →
Virgin America goes social and personal with new IFE system, powered by Salesforce.com
Editor’s Note: About 18 months ago, I had the opportunity to visit Virgin America’s HQ in San Francisco and got the whim that they were evaluating Salesforce.com as their CRM system. Then last year, I saw the same system in action at KLM, being used to manage social media relationships. In this guest post, airlinetrends.com …. continue reading →
A Statistical Analysis of How Airlines in the US Are Providing Customer Support on Facebook
Editor’s Note: Here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are faring. Among …. continue reading →
[eBook] How Airlines Can Drive Loyalty on Social Media | FREE download
So much has been written about the potential and need for driving loyalty through social media on this blog (see Additional Resources below) that a preamble to this eBook is almost unnecessary. However, given that we’ve written so much, now, given the increasing need for airlines to understand how this can actually be done, we’ve …. continue reading →
How airlines and airports can dramatically increase engagement on their Facebook Pages through one simple action
Editor’s Note: After an excellent response to the previous post on How KLM is winning on social media in Europe, here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth …. continue reading →
The magic of delighting customers: Top 10 Wow Initiatives by Airlines and Airports
In marketing, we often talk about the value of brand associations, of being at the top of the mind of consumers and having the brand instantly connect with a feeling, memory etc. However, putting all this into practice is probably one of the hardest things in the industry. According to researchers, there can only be 3 …. continue reading →
Top 10 Travel Distribution Initiatives by Airlines: Reinventing the booking cycle to drive revenue (from #eftamerica)
If you still need proof of whether social media matters or not, you only have to look at the turnout for this year’s votes for the 2nd SimpliFlying Awards for Social Media Excellence. By the time voting closed after 2 weeks of stiff competition, more than 30,000 votes had been submitted from over 4500 cities. …. continue reading →
The Best Airlines in Social Media: the Top 7 nominees for the SimpliFlying Awards for Social Media Excellence 2011
Would you believe it? Only a few days ago, while releasing the case-pack for the Best Airlines Driving Customer Service and Crisis Management we had reported that the total votes for the 2nd SimpliFlying Awards for Excellence in Social Media had crossed 12,000 in just about a week! We also mentioned how votes had been …. continue reading →