"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
#SFAwards12 Best Airline in Social Media – Finalist Presentations
In the race to emerge top at the 3rd Annual SimpliFlying Awards, we’ve heard from global airlines who have scored well at driving customer service and revenue from social media but which will be the Best Airline in Social Media? While public voting accounts for 50% of the total score, our finalists for this …. continue reading →
Finalist Presentations for Best Airlines Driving Customer Service from Social Media at SimpliFlying Awards 2012
It has been noted that customer service is the most common cross-functional role among airlines that have social media staff working across departments. (More to come from our Airline Social Media Outlook 2012 report this month!) That said, does social customer service bring anything different to the table? At this year’s SimpliFlying Awards, we seek …. continue reading →
Finalist Presentations for Best Airlines Driving Revenue from Social Media at SimpliFlying Awards 2012
Which social media platform is best for selling and driving airline revenue? While Facebook is currently the most commonly used among our finalists for ‘Best Airlines Driving Revenue from Social Media‘, other platforms such YouTube and blogs are not discounted from their ability to drive sales as well. Voting may have been over (over 25,000 …. continue reading →
For making Volaris the "World's Most Devoted Airline", José Calderoni and Sai Sánchez Correa are SimpliFlying Heroes for June 2012
Volaris is Mexico’s second-largest airline and its premier low-cost carrier. In the sphere of online engagement it throws rather heavy punches, as can be seen from the outcome of last month’s SimpliFlying Heroes voting. Volaris got more votes than the other two competitors combined! Leading the charge at Volaris are José Calderoni and Sai Sánchez …. continue reading →
Vote for the SimpliFlying Hero of June 2012: American Airlines vs Vueling vs Volaris
Update and Announcement: Voting is now closed. Volaris won the lion’s share of votes, getting more votes than the other two airlines combined! Congratulations are therefore in order. Also, as our readers know, SimpliFlying Heroes is all about giving credit where it is due. Hence, since it was was brought to our notice over the …. continue reading →
[Infographic] The first-ever insights into how airlines are using Google Plus
The new kid on the social block In the world of social media Google Plus is currently the youngest and least understood (albeit, fast rising in popularity) kid on the block. Over its relatively short life it has earned its fair share of both lovers and haters, generating an interesting debate on what it will …. continue reading →
Learning from the best airlines on social media: SimpliFlying launches six airline case studies
SimpliFlying has earned its reputation over the years by offering thought provoking insights into the world of airline branding. And nothing has been as instrumental affecting airline brands as social media. As airlines become more active in this sphere, we attempt to answer a crucial question: Has social media truly benefited any airline? If so, …. continue reading →
What makes Volaris from Mexico the world's happiest airline? Interview with COO, Andres Fabre
Think of what an ideal airline would be like, one you’d love to fly. It will have the best on-time performance in the world. It will serve Krispy Kreme donuts for breakfast. It will have rock-concerts and fashion shows in the air. It will have the happiest employees in the world, who go out of …. continue reading →