"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
[eBook] Crisis Management for Airports and Airlines, in the age of the Connected Traveler
![[eBook] Crisis Management for Airports and Airlines, in the age of the Connected Traveler](http://simpliflying.com/wp-content/uploads/2013/02/landerpage-849x350.png?e56682)
What all crises share in common: they catch brands unaware It’s often said that an airline or airport can never be fully prepared to deal with a crisis. When SimpliFlying advises its clients, we advocate for learning from others and being mentally prepared to ascertain similar crises – especially in this age of social media …. continue reading →
Vueling Wins over Critics and Customers with Enhanced Social Media Crisis Management Skills
In late August, the Spanish low-cost airline Vueling hit the headlines when the news of a possible hijacking spread like wildfire. Luckily, for both the airline and those on board, it was just a false alarm. However, their slow response on social media prompted us to write a detailed analysis of what happened and how …. continue reading →
Vote for the SimpliFlying Hero of June 2012: American Airlines vs Vueling vs Volaris
Update and Announcement: Voting is now closed. Volaris won the lion’s share of votes, getting more votes than the other two airlines combined! Congratulations are therefore in order. Also, as our readers know, SimpliFlying Heroes is all about giving credit where it is due. Hence, since it was was brought to our notice over the …. continue reading →
SimpliDream – Top 10 Airline Initiatives that Inspire Travel
Let’s face it, the life of an Airline isn’t easy. And it’s not just fuel prices, it’s the product. Many airlines spend a lot of time and energy in making sure that their “in-flight” product is the best and they are probably making a good investment however, no matter how good the product is, the …. continue reading →
Episode 5 of SimpliFlying Podcasts: Interview with Vueling's CEO Alex Cruz and Industry Updates
“We live in an extremely dynamic environment… None of us on this [podcast] and potentially anyone listening knew what the hell Pinterest was a year ago” With these words Vueling’s CEO, Alex Cruz, responded to a question on the Spanish airline’s future social marketing strategy during this month’s Simplifying Podcast that featured him as a …. continue reading →