by Shashank Nigam | December 1st, 2008
6 Comments
[caption id="" align="alignright" width="202" caption="Image via Wikipedia"][/caption]
Virgin America is the latest airline to foray into Web 2.0. It follows hot on the heels of similar initiatives by AirFrance-KLM, Lufthansa and sister-airline Virgin Atlantic. The big question is whether the effort is worth it, or is it yet another futile attempt? Will it help the brand? What else can be done to improve the website’s effectiveness?
What’s good about the “community” website?
…
Well… firstly, I think it’s a move in the right direction, and Virgin America has got a number of things right in their online community. Let me quickly review what’s good about the site, which will help the brand:
Reviews and stories: Site visitors are able to submit their stories of flying with Virgin America. There is also a section called “The Scoop”, which not only displays these stories, but also offers integration with leading online tools like Facebook and Twitter. This is certainly good to get the customer warmed up to the Virgin America brand.
Engaging: The site has interactive features like the “toy box” where they can play games like “Voyage Simulator”. There is also a contest they can take …
