"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
The Best Airlines, Airports and Travel Solution Providers in Social Media – Winners of the 3rd SimpliFlying Awards, held at Amsterdam
The big day is here at last! Earlier today, the winners in each category of the SimpliFlying Awards for Social Media Excellence 2012 were announced at the EyeforTravel Summit in Amsterdam. Amidst a lot of fanfare, excellent presentations and a glittering awards ceremony, five deserving winners walked away with sparkling trophies that marked their triumph in their …. continue reading →
Finalist Presentations for Best Airlines Driving Revenue from Social Media at SimpliFlying Awards 2012
Which social media platform is best for selling and driving airline revenue? While Facebook is currently the most commonly used among our finalists for ‘Best Airlines Driving Revenue from Social Media‘, other platforms such YouTube and blogs are not discounted from their ability to drive sales as well. Voting may have been over (over 25,000 …. continue reading →
Simplinnovative Air Service Development Marketing by Penticton Airport to get Westjet service
Westjet in Canada seems to be just as well loved as Southwest Airlines is in the US. The airline recently announced plans to launch a regional airline to serve secondary and tertiary Canadian cities with non-stop service using new regional aircraft. Since then, there has been a flurry of smaller Canadian airports trying to woo …. continue reading →
"Crowdbranding": The Top 10 Crowdsourcing initiatives by Airlines
Yes, I said it: branding! The benefits of crowdsourcing, and its effectiveness for problem solving, are well-known. The power of the social web is being harnessed by airlines more than ever (in fact, a cargo-carrier has recently got into the game as well). Crowdsourcing initiatives are now being used not just to engage customers but …. continue reading →
Greg Hounslow is the SimpliFlying Hero for April leading WestJet into the new age of social media
For bringing us campaigns like Winglet Wednesdays and offering exceptional customer service through Twitter, the SimpliFlying Hero for April 2011 is Greg Hounslow, Emerging Media Advisor at WestJet, the man behind the strong social media setup at WestJet. Greg Hounslow, began his career at WestJet in various front line, leadership and management roles. Through his …. continue reading →
Three keys to making loyalty programs work for the airline brand of the future
In the last two months, I traveled on a dozen different airlines, in three continents. Each with a different loyalty program. And each just a difficult to understand for the so-called “elite” traveler. It seemed that while trying to please an ever-increasing variety of travelers, airlines were creating a veil of confusion before the traveler …. continue reading →