Webinars on Airline Marketing Strategy

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Overview

As part of SimpliFlying University, we offer monthly paid webinars on airline branding, customer engagement and social media. You can sign up for individual webinars at $79 or sign-up for a full year of webinars at a special price of $795. These webinars are offered in partnership with Web Events Solutions.

Rave reviews!

Great seminar, very informative, it gave us a ton of ideas on how we can use social media outlets to resolve customer service issues before they get out of hand.  Thank you.- Carlos Klor, Supervisor, Air Transat

Good usage of real life examples- Jon Day, Client Manager, Google

Useful for our further work with social media, especially on crisis communication- Susanne Lauridsen, Department of Communcation, Air Greenland

It was really helpful to get an idea on how to solve daily problems dealing with Social Media.- Felipe Castillo, Media Relations, LAN Airlines

Upcoming

Available on Demand

Social shopping and group buying for airlines – driving revenues from new media

• How airlines are driving revenues from social media
• What is the difference between social shopping and group buying
• Group buying case studies: Lufthansa Brazil and Virgin America
• Social Shopping Case studies: Malaysia Airlines MHBuddy Facebook App and Satisfly
• Evaluation criteria and success metrics before running a group buying deal

[Free] Social CRM for Airlines – Managing the cult and driving true value

Calculating ROI from social media for airlines: How to set Appropriate KPIs and Benchmarks tailored to Your Objectives and Gain Top Management Buy-in

• Clarify and set key objectives that tally with your overall marketing and communications goals
• Understand and utilize key cross-industry benchmarks to put your efforts in context and track success
• What’s better – 1,000 re-tweets or an increase in traffic of 10% to your homepage?
• Should you look for a growth in Facebook likes? Or a growth in special offer redemptions?
• How to link social media initiatives to KPIs?
• Designing and using easy-to-understand dashboards
• Hear top tips to on how to convince your board of the value of social media without clear ROI information

How airlines can drive profitable customer engagement using location based social media tools

• Why is location-based marketing becoming important?
• Foursquare, Gowalla, Facebook Places – what’s the difference?
• Case Study: KLM Surprises
• Case Study: Continental #Justlanded
• Case Study: Lufthansa’s Oktoberfest
• Location based tools to complement loyalty marketing
• Using location to drive customer service
• 3 steps you can take today to drive results

Airline Marketing – Social Media Twebinar Series with SimpliFlying

• 5.5 ways airlines can drive revenue through social media branding
• Five critical steps for airlines to sell through Twitter successfully
• Ten FREE social media tools successful airlines use for online brand engagement

How to leverage social media to manage aviation crises

[Free] Selling Levis to airline customers – the Amazon strategy for airlines to increase revenues and reduce cost

By attending this webinar you will learn best practices about

• smart merchandising strategies in line with CI and business strategy
• overcoming technology barriers and achieving short time to market