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I was recently invited to deliver a keynote presentation at IATA’s Airs@t conference, discussing the implications of the connected traveller and social media on large scale consumer research in the airline industry. Here is my presentation from IATA’s Airs@t conference, presented in Miami in October 2013.
If you have questions about this presentation, please feel free to email us at iata@simpliflying.com. You can view more of SimpliFlying’s presentations here.
At SimpliFlying, we believe in thinking differently about aviation marketing and have worked with over 40 airlines and airports around the world on marketing strategy consulting, training and speaking assignments. We’re happy to explore how we may be able to help you too.
If you’d like to stay acquainted with the latest airline marketing innovations, perhaps you’d like to check out our monthly airline benchmarking reports.
