SimpliFlying in The Media: CNBC, ex-United, Flightglobal, Los Angeles Times, Tips from the T-List, Mashable…

Mishandled baggage: mission accomplished?

25 Feb’10 || MSNBC
… In 2009, there were fewer passengers, fewer flights and, therefore, fewer checked bags to be mishandled. All those new checked-bag fees, according to SimpliFlying’s Shashank Nigam, caused “many passengers to stop checking-in [any] bags unless absolutely necessary … and frequent fliers to travel light,” unless they can take advantage of elevated mileage status and check their bags for free. “That’s the secret behind the numbers,” he said… read more

Marketing special report: Social media

19 Feb’10 || Airline Business
… A return on investment is only one way to gauge the success of a campaign, and “it needs to be complemented with a return on engagement, also known as love or buzz”, says Shashank Nigam, chief executive of global airline marketing and branding consultancy Simpliflying… read more

Poor Results Aside, Qantas Remains an Agile Brand

18 Feb’10 || CNBC
Qantas unveiled on Thursday a first-half net profit that slumped 72% from the previous year, triggering an 8 percent slide in its stock price. In comments to the media, Chief Executive Alan Joyce defended the results, saying the carrier has done better than most of its rivals… read more

First Class is dead. Long Live First Class.

18 Feb’10 || Travel Insights 100
… PS – if you like stories and analysis on the life, death and opulence of first class travel check out Shashank Nigam August 2009 post on SimplyFlying called ” Singapore Airlines A380 Suites – A Class Beyond First or a First Class Branding Debacle?”… read more

Social Media Drive Sales to Tourism, Online marketing for tourism is social and profitable!!

18 Feb’10 || Blogging Petros
… This post is inspired on the Mashable post about Social Media and how it can drive revenue to airlines and hotels. Therefore I would like to thank Shashank Nigam, its writer for the inspiration. As Shashank very accurately says Social media is no longer the “new” thing, especially for airlines. Looking at JetBlue or Lufthansa we understand that social Media is part of their daily routine… read more

Hotel distribution and the Twitter effect

16 Feb’10 || Tips from the T-List
Last week a very interesting article by Shashank Nigam (Simplyflying) was featured on mashable.com outlining 5 ways hotels and airlines can drive revenue from social media. I am in complete agreement with Shashank, it’s time some of the more traditional travel businesses got on board with social media, it has become very clear this is more than a passing fad. What I found the most intriguing about the article was not what was said, but what was implied (Possibly Intentionally?) about the future of hotel inventory distribution… read more

Simpliflying.com: Imperatives for Airline Social Media Policy

15 Feb’10 || ex-United
… Over at Simpliflying.com, Rachel Levy provides guidance at the 20,000-foot level in her excellent blog post “Five Imperatives For Your Airline’s Social Media Policy.” Job #1 is, of course, to 1) thoroughly understand the external and internal business implications of social networking, and then 2) articulate a policy regarding the use of social networking in the workplace (including customer-facing areas), and as a business tool… read more

PREACH IT! Kevin Smith continues to tweet fire at Southwest, may take his story to Larry King [poll]

15 Feb’10 || LA Times
… “This shouldn’t have a lasting impact on Southwest’s business, just because they handled the issue swiftly,” aviation branding expert Shashank Nigam, of the company Simpliflying, tells the Ministry. “Southwest Airlines is a brand that can withstand such minor blips like Kevin Smith.”… read more

AirAsia lands Vietnam joint venture

12 Feb’10 || FinanceAsia
… Experts generally see AirAsia’s entrance into the market as a positive. “Given that Jetstar already has a base in Vietnam, in the form of Jetstar Pacific, this will be an interesting situation where we might see cooperation, as opposed to heads-on competition, between the two airlines,” said Shashank Nigam, airline marketing and branding strategist and chief executive of Simpliflying. “In the end, I think this might actually turn out to be beneficial for both the airlines.” He added: “It’s other airlines like Tiger Airways, Malaysia Airlines and Vietnam Airlines that now need to act swiftly to ensure that they don’t lose a lot of market share.”… read more

Singapore Air Show Online Coverage by the Numbers

9 Feb’10 || Aerospace Business
… However, Flight Global was not the only one going after the “new generation”. Respected Airline branding expert Shashank Nigam (@SimpliFlying) also made a push for Social Media at the Singapore Air Show. As you can see from this Top 20 list, he was the top contributor amongst the 1583 tweets posted by 315 unique accounts on the show’s #SIN10 stream. As a regular contributor to CNN and CNBC, he essentially tried to carry the “social media torch” to the show hoping that everyone in the industry finally opens their eyes to its potential. Although met with criticism from some (make sure to read the comments), I think he should be commanded for its efforts and enthusiasm. I think of Shashank as a prophet converting one aerospace business at the time to the brave new ways of Social Media… read more

5 Ways Airlines and Hotels Can Drive Revenue with Social Media (By Shashank Nigam)

9 Feb’10 || Mashable.com
Social media is no longer the “new” thing, especially for airlines. JetBlue has over one an a half million followers on Twitter. Lufthansa allows passengers to update their Twitter or Facebook status about where they are in the sky. AirAsia drives buzz about its new destinations through custom micro-sites. However, most airlines (and airports and hotels) are still struggling to earn direct revenue from their social media efforts… read more

 

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