19 May’10 || Aircraft Interiors Expo Magazine
What would air travel be like tomorrow, if airlines start using the latest social media tools today? asks Simpliflying.com chief executive Shashank Nigam…
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19 May’10 || FinanceAsia
…“Differentiation in Asian markets is key, because prices are almost always the same (for the low-cost carriers) on most routes, unless they have a monopoly,” said Shashank Nigam, an airline marketing and branding strategist and chief executive of airline blog Simpliflying. “Ultimately, brand differentiation matters. And, if the ticket prices only differ by $10, then I’d have a preference for the brand I have fond memories of.” …
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19 May’10 || Flightglobal
What would air travel be like tomorrow, if airlines start using the latest social media tools today? asks Simpliflying.com chief executive Shashank Nigam…
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