Blog 
SimpliFlying recently led a hands-on social media MasterClass for Thai Airways, at their Head Quarters in Bangkok. The attendees for the hand-on MasterClass included senior managers and executives from the Royal Orchid Plus loyalty program, PR, Marketing and Customer Service.
Like all MasterClasses SimpliFlying has led, a lot of emphasis was paid to hands-on exercises. This included brand sentiment analysis on Twitter, tracking social media mentions using freely available tools and even finding out who the FourSquare Mayor of the Royal Orchid Lounge is, and how to engage him best!
After a day filled with deep dives into how the best airlines in the word build a social media strategy, and taking lessons from social media brand disasters like “United Breaks Guitars”, the participants walked away with enough knowledge to build a strategy for Thai Airways. And of course, their own Twitter accounts as well!
Check out the happenings from Bangkok in the storyboard below (click here if you can’t see it).
If you or your airline is keen to engage SimpliFlying for executive training on social media and brand strategy, just drop us a note and we’ll be in touch! Email us at: masterclass[at]simpliflying[dot]com
