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Yesterday, we posted a case-pack on the Best Airlines in Social Media. Today, completing our roundup of the top nominees in the airlines/airports category of this year’s SimpliFlying Awards for Social Media Excellence, we’re bringing you the Top 5 Airports in Social Media as nominated for the awards.
We’ve already recounted how the response to these awards has been huge and humbling at the same time: over 30,000 votes from 4500+ cities is a good enough reason to make our hearts swell with pride.
But today is special: it’s the last day of voting so if you haven’t yet voted for your favourite airline or airport, now’s the time to make amends. Voting closes at 5 pm PDT today.
You can also go through our other case-packs on the Best Airlines Driving Revenue and the Best Airlines Driving Customer Engagement and Crisis Management.
Meanwhile, you can check out the latest standings and vote for this particular category below:
Before we jump into the case-pack, here are a few takeaways from these categories:
- Airports are keen to ensure that passengers who travel through them recognize that the “airport experience” is not the same as “airline experience”.
- Once again, there is no substitute for being innovative eg. London Gatwick’s super-large realtime screen that serves as a customer service tool.
- Emotionally connecting with passengers pays rich dividends in terms of getting them to speak to you, listen to you, respond to you, talk about you and even being loyal to you. eg. Changi Airport’s Millionaire Dance video.
- Offering customers cutting-edge technology to make their airport experience better is a win-win for both sides in terms of driving engagement, buzz and ultimately, revenue. eg. Copenhagen Airport’s virtual reality airport navigation app.
Without further ado, here’s the case-pack. Enjoy!
Best Airports in Social Media – SimpliFlying Awards 2011 Nominees
View more presentations from Shashank Nigam