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The answer is simple: Build a fantastic community that empowers the best in the business to share their insights which are then honed even further after repeated interaction with like-minded individuals. The best way to build, develop and propagate new ideas is to test their validity with people who understand you, are as keen on marketing as you are and will criticize you constructively while prodding you in the right direction.
Moving away from the echo chamber
Very often, the problem with the internet is that we can choose to consume the information and opinions we want to. As a result, one can end up creating an echo chamber susceptible to the problem of The Daily Me: a world in which we care not to listen to those who disagree with us. Healthy debate, although always fraught with the risk of turning too heated for comfort, is mostly a good thing. It sharpens our minds and helps us think more keenly about issues that we might not have considered previously in our comfort zones.
SimpliFlying Tribes is a community that empowers precisely the sort of healthy debate that is required to move marketing logic and insights into the next age of super innovation. From an age where we are more prone to being information-consumers, we’re prodding the best minds into greater action; from acceptance of norms to pushing the envelope (and sometimes even tearing it altogether). Tribes is a community of the Top 150 marketers in travel from across the world who develop, share and argue about their ideas with their brilliant peers. All this happens in an exclusive, invite-only private community where the members receive royal treatment.
Here’s a peek at the kind of discussions happening in Tribes:
Want to read the rest of this post and many others? Keen to flex your marketing mojo and join in the discussions? You might just make it to the First 50 members and get a special discount to join. Give it a shot here!