Results oriented social media strategy for airlines and airports – keynote from Navitaire Customer Summit

I had the opportunity to deliver the opening keynote at this year’s Navitaire Customer Summit, which is an annual gathering of the world’s leading budget airlines commercial and IT executives. And I spoke about how airlines and airports can drive results and ROI from social media – sharing tons of examples of airlines from around the world actually doing that. I also delivered a MasterClass at the Summit.

And as with all my presentations, I’m posting the presentation here for your viewing pleasure. Feedback welcome, and if you’d like to engage us to help you with your social media strategy or speak at your event – just drop us a note.