SimpliFlying and IATA partner to offer training courses on airline social media strategy

Over the last year or so, one of the fastest growing aspect of SimpliFlying has been our training services – from MasterClasses to webinars. So this year, in addition to clubbing these services under SimpliFlying University, we have also partnered with IATA to offer advanced training and certification courses for airline executives looking to get hands-on experience in social media tools and platforms and advance their airlines’ brand strategy.

IATA Training and Development Institute trains more than 35,000 air transport professionals each year. And the “Airline Social Media Strategy” courses will be offered across IATA’s six training centers in Montreal, Geneva, Miami, Delhi, Beijing and Singapore, in addition to other locations like Sao Paolo and Sydney.

These case-study based courses will offer interactive sessions conducted by a SimpliFlying Certified Trainer and offer in-depth analysis into the latest trends in social media while stimulating participants to come up with solutions of their own to pertinent questions. The courses will typically run for three full-days, which makes them very complementary to SimpliFlying’s own MasterClasses, which are offered in 1/2 day, 1 day and 2 day formats.

Goals

Upon completing this course you will have the skills to:

  • Identify specific drivers of ROI and present a case for media budget and resources
  • Evaluate the appropriateness of social marketing approaches and tactics
  • Build a brand personality through social media
  • Increase the effectiveness of e-mail marketing and SEO through social media

Audience

This course is recommended for:

  • Senior managers in commercial departments at all levels
  • Suppliers working with airlines, including travel agents and IT companies

Airline Social Media Strategy is a required elective for the Diploma in Airline Business Development, and recommended for those who have taken the Advanced Airline Marketing course. To register and find out the next available course at a location near you, please visit the course website.

These IATA courses can also be delivered on-site at your airline’s offices. Please drop us a line through the contact form in the sidebar, or getting in touch directly through the IATA course website.

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