Driving Loyalty from The Connected Frequent Flyer – SimpliFlying launches new MasterClass

Over the past few months, SimpliFlying has been sharing its thought-leadership on ‘The Future of Airline Loyalty’, be it for legacy airlines or low-cost carriers.

While over 80 per cent of frequent flyers remain dormant in their Frequent Flyer Programs, a study conducted by SimpliFlying and Cranfield University last year revealed that 72 per cent of Frequent Flyers said they would join a social loyalty program. This suggests a huge opportunity for airlines to incentivise them for being online advocates, as part of the loyalty program.

Moreover, airlines can also target those who fly less frequently through social loyalty program. Among them may be strong online brand advocates who can help the airline spread positive reviews about it. On two occasions, SimpliFlying has helped airlines reach out to these target audience. We helped Estonian Air set up AirScore, the World’s First Social Loyalty Program and also helped BalticMiles create the World’s First Crowdsourced Loyalty Tier.

Today, SimpliFlying is launching its Loyalty MasterClass to help airlines and airports refine their loyalty programs for the Connected Travelers of today.

With over 20 case studies plus the latest tools and methods to understand customer expectations, the L/yalty MasterClass emphasizes the need for a clearly defined social loyalty strategy that is result-oriented, not just ad-hoc social initiatives that are buzz- focused. Moreover, traditional loyalty programs need not be perturbed yet – these solutions can easily co-exist with preo-exist with previously established loyalty programs.

Download the brochure here or contact us to find out more at masterclass@simpliflying.com


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