[Presentation] from TFWA 2012: The Connected Travelers – how to engage and drive results from them

I had the chance to present to a large gathering of airport and airport retail professionals today at the TFWA Asia-Pacific conference in Singapore.

My main theme was around the connected traveler – who has access to the internet throughout every single phase of travel – from the taxi he takes to the airport, to the airport lounge and duty-free areas, to in-flight wifi. And how this changes the dynamics of customer engagement for airlines and airport retailers and revenue opportunities. Below, I share the presentation for your viewing pleasure and would love to hear your comments on it too!

Photo Credit: Brett Henry

 

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