[Presentation] Social Media ROI – here’s how airlines can measure it through dashboards

I had the opportunity today to deliver a keynote on how airlines and travel brands are driving social media ROI at the Eyefortravel Travel Distribution Summit in London.

The theme was on driving ROI from social media efforts for travel companies – airlines, airports, hotels etc. And as with all my presentations, I’m posting the presentation here for your viewing pleasure. A video will be shared as soon I get it from the organizers, meanwhile, you can watch my previous presentations or enjoy the presentation below.

Feedback welcome, and if you’d like to engage us to help you with your social media strategy – just drop us a line.

DRIVING ROI FROM SOCIAL MEDIA FOR AIRLINES – THE PRESENTATION

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