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Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airline marketing. Find our previous editions here.
KLM dares to display real-time response schedule to social media queries
KLM Airlines has taken social media management to a new level by displaying response times for its Facebook and Twitter accounts. KLM’s customer online support page also displays the expected response time to its Facebook and Twitter channels. The objective of this effort is to let customers know the approximate response time they can expect from KLM.
Find out how this innovative initiative works at Tnooz.
Bryant and Messi Repeat a Hit for Turkish Airlines
The new campaign carries the theme “Widen your world,” and to get that point across, the new commercial presents Mr. Bryant and Mr. Messi visiting locations around the world to which Turkish Airlines flies, including China, Russia, the Maldives, South Africa, Thailand, the United States and, at the end, the airline’s home of Istanbul.
Read more at The New York Times. Read SimpliFlying’s analyis of the campaign.
How to use social media listening to get real-time insights about your brand
“Now we can identify passengers’ experience at check-in, in the lounge or when they are collecting their bags. Any problems in any of these areas and we are straight on the case via social media,” says Viktor van der Wijk, director of digital at Air France KLM.
The key to any effective social media strategy is being able to monitor what people are saying about your brand on social networks, through blogs and chat boards and in comment threads on news articles.
Read the complete article at The Guardian.
Delta pops up in central Tokyo with ‘Flight Therapy’ brand space
Inside, visitors could try out the fully flat bed installed in the airline’s business class on 747-400s. The Delta Flight Therapy module sported an organic, futuristic ambience, including mood lighting by Izumi Okayasu Lighting Design that changed dramatically in both color and intensity. Ambient background music was produced with Koone, a high resolution sound system developed by Victor Entertainment.
Read more at airlinetrends.com.
WestJet’s Christmas Miracle video is the talk of the internet
Before this video went live, people outside of Canada and the US might be forgiven for not knowing who WestJet was. Over 14 million views later (and after being featured on sites like Mashable, Huffington Post, The Daily Mail, and LA Times) most people will now think of WestJet first when they consider flying in Canada. In fact, the article on Mashable has been shared over 1m times (which is apparently a first for Mashable) and has added further fuel to WestJet’s PR campaign for the video.
The growth of the video has been nothing short of spectacular, doubling every day for the last three days as this chart shows.
This one’s from the SimpliFlying stable. Check out the statistical analysis of the campaign, and also our marketing analysis.