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Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airport marketing. Find our previous editions here.
Visioning the future of the airport experience
…This embedded technology would also allow bag drops to be expanded beyond airport kiosks, and could open up baggage drop areas outside of traditional airport arenas. For example, hotels could allow travelers to check bags for an evening flight right at check out, thus eliminating both baggage storage and the hassle of dragging bags to the airport. This could also be a premium value-add, either for a luxury hotel or for ancillary revenue elsewhere. Decentralized check-in, which is already happening online, via apps and via kiosks, would continue to become common to the traveler’s itinerary management workflow.
Read the complete article at Tnooz.
Stockholm Airport Uses a Food Truck for Hands-On Restaurant Marketing
“It is an unusual and exciting way to market Arlanda. Above all, we hope we can inspire more people to get to the airport well in advance to discover the broad array of food on offer,” Michael Persson Gripkow, chief commercial and marketing officer at Swedavia, says in a statement.
Read the original article at Skift.
At Heathrow Airport, smart gates track passenger location to avoid flight delays
Installed in Terminals 1 and 3 at the major airport, the system involves gates that are placed at different points between the entrance and the final boarding gate. As customers progress through the different stages of boarding their flight – from check-in and baggage checks, to passing through security and entering the departure lounge – gates similar to those found in train stations require passengers to scan their boarding pass.
Find out more about this initiative at airlinetrends.com.
Frankfurt Airport’s Dog Hotel
Airport operator, Fraport, says: “When dog owners go on holidays or business trips, they often have difficulties finding someone to take care of their loyal companion. “So, don’t bark up the wrong tree trying to find a solution as Frankfurt Airport is dedicated to the canine comforts of your four-legged family members.”
A heart-warming initiative indeed! Read more at Airport World.
8 Ways Technology Will Transform Airport Security
Another way of leveraging airport cameras is to empower them to see better and then share faster. Avigilon, one maker of such a system, is working with Dallas Love Field to implement this idea. “High-definition cameras have the ability to cover a wider area and can zoom in to see a face, read a license plate or determine a tail number on a plane,” said Bryan Schmode, executive vice president of global sales.
“New innovations in high-definition security enable operators to easily send footage to smartphones or tablets. Dallas Love Field’s police officers or airport officials will get the video of a suspicious person on a hand-held device immediately rather than having to race back to a central monitor to see what happened.”
Learn about all 8 ways at Mashable.
LAX’s new futuristic Bradley West Terminal
“I think first of all, they’re going to be really impressed with the major electronic media that we have,” he said. “The iconic clock tower is something reminiscent of the clock towers you would see in Europe and it’s the type of thing you’ll remember long after you get in that airplane. The portals as you walk through interact with you; if you’re boarding a Singapore flight or a flight to Beijing, you’ll have a video up there that will represent where you’re going; you might as you move your hands play the strings of a Chinese traditional instrument. It’s just something that’ll give the passenger a unique experience.”
Read more about the key innovations at Future Travel Experience.
Watch out for our Airport Marketing Benchmark Reports
The Airport Marketing Benchmark Report coming this October will contain a wide range of airport marketing case studies each quarter, providing you with the latest and most innovative social, digital, experiential and traditional airline marketing campaigns, and assesses their effectiveness.
Whether you’re looking for inspiration, or are eager to help your airport move into the next stage of engagement to stay ahead of competition, these reports are indispensable for airport professionals working in the field of marketing and communications. The quarterly reports also help agencies that work with airports stay on top of the latest airport marketing innovations.