Today, I was invited to deliver an opening presentation at the SITA Air Transport IT Summit 2013, just outside Brussels. The session topic was “The Mobile Explosion” and I focused specifically on the connected traveller. My key point was that airlines and airports should stop using social media just for marketing. The Connected Traveller is a reality today, and there are multiple revenue and customer service enhancement opportunities.
The presentation, a photo, a video and tweets from the session are highlighted below.
Note to airlines from @simplyflying Get off social media unless you take opportunities to improve customer service, #ATIS2013 #paxex …
— Barbara Cockburn (@APEXbabs) June 19, 2013
#atis2013 Move booking beyond transactional. Make it emotional. Alaska Airlines social booking to see the cost to visit your friends
— Paul Byrne (@PaulByrne66) June 19, 2013
Interesting stat from @simpliflying at #ATIS2013 in Brussels: over half of OnAir’s airline clients thinking about offering free WiFi
— Peter Myers (@PeterFelixMyers) June 19, 2013
Anyone not at #ATIS2013 & need some inspiration + energy, download Shashanks @simpliflying presentation. Brilliant. http://t.co/8zbRuLc6LV
— 15below (@15below_travel) June 19, 2013