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Southwest Airlines is the talk of the internet once again. And deservedly so.
The airline, well-known for its creative marketing campaigns and powerful online brand, has delivered — in an apparently unplanned fashion — a viral hit on YouTube. The video, presumably shot on a mobile phone, features an SWA flight attendant reeling off the most hilarious one-liners while making routine safety announcements. While we’ve seen a number of popular in-flight videos — such as dancing flight attendants, funny pilots, in-flight concerts and even rapping flight attendants, the latter two videos once again by SWA — we have to admit that this video is by far the best we’ve come across. If you don’t believe us, watch the video below:
Now, we don’t know if this video was produced deliberately as a marketing ploy or just off the cuff, but there are a number of reasons it works so well — other airlines would do well to sit up and take notice. Here are 5 lessons learnt from Southwest Airlines funny flight attendant video.
- Never forget that your real product is the in-flight experience. There can be no greater driver of loyalty and advocacy to than a great flight. Happy passengers are more important than happy Facebook fans and Twitter followers.
- The offline and online worlds are complimentary. The two can be — and must be — brought together such that online marketing efforts can amplify the impact of a great service effort. The video above was posted two days ago and has already garnered over 120,000 views!
- This video proves that the real power of social media lies in “spreading the word” at an insanely fast clip. This means you’re better off creating and sharing content that matters, that helps people make travel decisions — forget fan numbers and likes; start investing in a base of advocates and produce quality content.
- Video marketing is set to boom. People are consuming an ever-increasing quantity of videos. Invest in creating quality content in video format.
- And finally, nothing works like humour. Even the most creative efforts fall flat in the face of well-executed humour. The best part about humour? It costs nothing.