Which were the best airline marketing campaigns in July 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month.

Disover 15 new innovative airline marketing campaigns. Every month.

The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If you are a numbers person, you’d love our report too!

What’s in this month’s report?

A wide range of case studies were chosen across 4 categories — Experiential, Social, Digital and Traditional. Excerpts from the report follow:

British Airways: “Happiness Blanket” (Experiential)

…Passengers had to wear a special headband – the MyndPlay BrainBand — which uses neuro-sensors to measure a person’s brainwaves and ‘meditative state’ on a scale of one to 100. This information is then relayed via Bluetooth to LED lights woven into the ‘happiness blanket’, which changes colour to show when they are at their most relaxed. When the number is low it turns red (stressed) or when it is near the 100 mark it turns blue (relaxed)….

Air France x Boeing: “AF Family” (Social)

…To celebrate the 80th anniversary of Air France, the airline together with Boeing organized a global photo competition dubbed ‘Air France Family’ which is based on the idea that “We all have a story.”

Throughout the summer (8 July to 31 August) anyone can upload photo souvenirs of their travel experiences – such as encounters with friends and loved ones, reunions, trips to discover new countries – to the AF Family microsite and each photo had to be accompanied by a short description…

Spirit Airlines: “H8e Thousand Miles” (Digital)

…Ultra low-cost carrier Spirit Airlines, routinely referred to as the Most Hated Airline in the U.S, is trying to harness that hate (and generate publicity) with a campaign inviting travelers to vent about any airline, including Spirit.

Each “venter” who par ticipates in Spirit’s Hate Thousand Miles Giveaway will receive 8,000 of the airline’s frequent-f lier miles, which is about 2,000 miles short of a free flight. They must have or sign up for a Spirit Airlines mileage account. Under a tagline saying “UNLEASH THAT HATE,” Spirit gives visitors a dropdown list of airlines to “hate on”….

 

Read the complete case studies and many more in the complete report. 

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How will it help you?

This monthly report is indispensable for airline executives, specifically in marketing and communications, who wish to understand how their organizations are performing with respect to competitors and can perform better.

 

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Creative agencies working with airlines (or looking to pitch to airlines) will also find this monthly report useful for staying on top of the latest trends and best practices in airline marketing.

Questions and Sample Report

You can download a sample report here.

You can also contact Shubhodeep Pal directly at shubhodeep@simpliflying.com for queries regarding the reports.

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