Which were the best airline marketing campaigns in June 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month.

Disover 15 new innovative airline marketing campaigns. Every month.

The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If you are a numbers person, you’d love our report too!

What’s in this month’s report?

A wide range of case studies were chosen across 4 categories — Experiential, Social, Digital and Traditional. Excerpts from the report follow:

Virgin Atlantic: “Next Stop NYC” (Experiential)

…celebrating its 30th anniversary, on June 20th Virgin Atlantic sent a fleet of traditional New York yellow cabs around London who would pick up passers by at secret locations across the city. Clues to their locations were posted on Twitter and Facebook.

When Londoners spotted the taxis they flagged them down in NYC fashion to be whisked away to the airport and flown to New York for the weekend. There were 30 pairs of tickets up for grabs and winners stayed at the Hilton DoubleTree hotel inNew York….

Turkish Airlines: “#InstaMeet” (Social)

…Five internationally recognized and influential Instagram users were invited to Istanbul courtesy of Turkish Airlines to photograph the city from eleven different vantage points…The result was nearly 60 photos of Istanbul on five Instagram accounts, each of which are followed by 3.2 million users collectively. As the world famous Instagrammers updated their feed with the hashtag #InstaMeetTK0001, they also made mention of Turkish Airlines, all the while receiving over 10 thousand ‘likes’ on their photographs of Istanbul…

American Airlines: “Wearable Hackathon” (Digital)

…Recognizing it is better to team up with the creative and technology classes to co-create new applications as technology is evolving at a rapid pace, American Airlines has partnered with innovation platform Wearable World to organize the Wearable Hackaton event, which saw 200 creative techies make their way to San Francisco on June 6 and 7 to work directly with American’s development team, hardware and API partners to create the next app for wearable devices such as smart watches and interactive glasses, for trial on American Airlines…

 

Read the complete case studies and many more in the complete report. 

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How will it help you?

This monthly report is indispensable for airline executives, specifically in marketing and communications, who wish to understand how their organizations are performing with respect to competitors and can perform better.

 

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Creative agencies working with airlines (or looking to pitch to airlines) will also find this monthly report useful for staying on top of the latest trends and best practices in airline marketing.

Questions and Sample Report

You can download a sample report here.

You can also contact Shubhodeep Pal directly at shubhodeep@simpliflying.com for queries regarding the reports.

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