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Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month.
Disover 15 new innovative airline marketing campaigns. Every month.
The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If you are a numbers person, you’d love our report too!
What’s in this month’s report?
A wide range of case studies were chosen across 4 categories — Experiential, Social, Digital and Traditional. Excerpts from the report follow:
American Airlines: “Wi-Fi Taxi” (Experiential)
…To raise awareness among business travellers in London that American Airlines (AA) offers full-flat seats in First and Business on all flights between London and NewYork–and is also the only airline to offer wi-fi across the Atlantic – the airline this spring wrapped 40 cabs in AA livery and provided passengers with free 4G wi-fi.
On entry to the taxi, passengers were met by a welcome message on the interior digital screen prompting them to connect to free 4G wi-fi. Upon doing so, they were taken to a campaign landing page on aa.com, which provided access to a virtual tour of our new planes….
British Airways: “Last Call” (Social)
…British Airways and Ogilvy PR experimented with eight-inch ‘mini’ replicas of several bloggers to build awareness for its last- minute Last Call fares, which are aimed at travelers who book flights without much lead time.
The airline collaborated with seven bloggers in the field of travel, fashion, culture and craft, as well as Quod – a 3-D printing company based in London – to print replicas of the bloggers for their mini-adventures. The creation of the very identical-looking ‘mini- me’s’ was documented in a video…
Qantas: “Qantas Points Quest” (Digital)
…Qantas has launched a Sim City-like virtual town in which members of its frequent flyer program can earn prizes.
The Quest for Qantas Points online game is intended to promote the airline’s ever-broadening ‘Frequent Flyer’ rewards program, which in early August opened its new QantasPoints.com online shopping mall with 16 new retail partners including Apple, eBay, Macy’s and Neiman Marcus….
Read the complete case studies and many more in the complete report.
How will it help you?
This monthly report is indispensable for airline executives, specifically in marketing and communications, who wish to understand how their organizations are performing with respect to competitors and can perform better.
Questions and Sample Report
You can download a sample report here.
You can also contact Shubhodeep Pal directly at shubhodeep@simpliflying.com for queries regarding the reports.
