Announcing the Best Airlines in Social Media at SimpliFlying Awards 2014 – Top 3 Finalists
Thank you for supporting the SimpliFlying Awards 2014 with all your votes! After receiving almost 40,000 votes from the public (making up 30% of total score) and judging by our highly-esteemed jury (making up 70% of total score), we are pleased to announce the Top 3 Finalists for our airline categories in this year’s SimpliFlying Awards 2014.
First up for the special category of ‘Most Creative Campaign by Airline’, where we are announcing the overall Winner. Congratulations to Turkish Airlines for a phenomenal job they have done with their Kobe vs Messi selfie-shootout campaign! Cebu Pacific from the Philippines (for their monsoon rain-activated ads) and Cathay Pacific Airways from Hong Kong have emerged as Highly Commended airlines for this category.
Most Creative Campaign by Airline
Winner: Turkish Airlines
Highly Commended: Cebu Pacific
Highly Commended: Cathay Pacific
For the main awards categories, the Top 3 airlines from each category will be invited to present on Sep 12, 2014 at the 16th Annual TDS North America Summit in New York where the SimpliFlying Awards 2014 are being hosted. The overall winner for the respective categories will be announced at the official awards ceremony in the evening.
Top 3 Finalists in Main Awards Categories
(*in no particular order)
Best Airline on Social Media
Lufthansa, Turkish Airlines, KLM
Best Emerging Airline on Social Media
Etihad Airways, flynas, Emirates
Best in Customer Service using Social Media
Virgin America, Southwest, KLM
Best in Driving Revenue using Social Media
KLM, WestJet, Volaris
Best Use of Emerging Platform by Airline
Turkish Airlines, Qatar Airways, Aer Lingus
Congratulations to all those who secured a position in the Top 3 and a huge round of applause to all the airlines that participated so enthusiastically in this year’s awards! The overall winner for each of the main categories of SimpliFlying Awards 2014 will be revealed on Sep 12, at the awards function. We look forward to seeing you then.
About SimpliFlying Awards for Excellence in Social Media
The SimpliFlying Awards for Excellence in Social Media, established in 2010, are the only annual awards dedicated to recognising the best social media campaigns and practices in the aviation industry. Committed to raising the standard of airlines and airports on social media, the SimpliFlying Awards promote the exchange of knowledge in the sphere of social media by recognising the best airlines, airports and travel providers on social media and inviting award winners to present and share their successes with the rest of the world. Each year, SimpliFlying Awards picks the best through a rigorous process of public voting and expert evaluation by a distinguished panel. Past award winners include KLM, Lufthansa, Malaysia Airlines and Helsinki Airport. More about SimpliFlying Awards 2014 here