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In a world of short attention spans and increasing options, advertising is undergoing an unprecedented change. Our latest airport marketing benchmark report highlights the airport brands that are developing strategies that will resonate with 21st-century travellers. Online content helps people express emotion and connect with each other around shared passions. Users want to interact through sharing, commenting and joining a conversation. Airport brands can leverage these passions and conversations to forge deeper bonds with their passengers.
Discover the 15 most innovative airport marketing campaigns. Every quarter.
They also depend on today’s connected travellers’ eagerness to share their experiences with their social networks. In such a fast-moving environment, it is important not just to be creative and innovative yourself but to be more striking than your immediate competition as well.
Passengers expect brands to inform, entertain and provide utility to them – and they expect this when, where and how they want it. They expect amazing social care and content to be there 24 hours a day, 7 days a week.
However, it is no easy task to stay on top of the latest trends, fads and innovations. If today’s fragmented landscape makes you dizzy, welcome on board our Airport Marketing Benchmark Reports!
[Editor’s Note: If you would like your airport’s current or forthcoming marketing campaigns to be featured in our report, please write to us: david@simpliflying.com.]
Campaigns across five categories
The airport report features campaigns across five categories: Experiential, Passenger Experience, Social, Digital/Mobile and Traditional.
Here are some excerpts from our report:
Singapore Changi Airport: Hendrick’s Circus (Experiential)
…The circus theme was executed via ringmaster dress, elaborate décor, contortionists, and even a zoetrope. Cannons and knives were substituted with cucumbers, the prominent ingredient in Hendrick’s Gin, and the aforementioned zoetrope animated the story of the brand’s development. “The playful theme and décor, professionally-trained bartenders and incredible menu of cocktails, give our customers an entertaining experience they will surely remember and share with their friends,” said DFS Singapore General Manager, Parker Gundersen…
Manchester Airport x Etihad: #EtihadHunt (Social)
Etihad Airways, Manchester Airport, and Manchester City FC, teamed up for a social media hunt during this year’s Easter weekend. On Good Friday, people were encouraged to join the Etihad Airways Facebook page and download an app to receive their first clue and begin the hunt. What were they hunting for? VIP tickets to a Manchester City FC match, and a chance to win a trip to Abu Dhabi…
Philadelphia International Airport: Indoor Digital Media Network (Digital/Mobile)
….The eco-friendly digital system includes: two 15-foot video walls, eight vertical column displays that are synchronized and spread out along the highest traffic corridor in the airport, twenty-five 70-inch screens throughout the concourses and baggage claim areas. This synchronized digital content system is an innovative way to disperse advertising throughout a large space….
Questions, Sample Report & Previous Issues
You can download a sample report here. You can also contact Shubhodeep Pal directly at shubhodeep@simpliflying.com for queries regarding the reports or to buy a single issue. 