A few days ago, we published a round-up of the best airline Christmas videos this year. Now we bring to you the very best of our thought-leadership on airline marketing and branding from the year gone past. Happy reading!
Airline Marketing
— The Pros and Cons of Airline Marketing’s Selfie Fever
— 5 Airline Marketing Lessons from MailChimp and “Serial”
— Airline Marketing during World Cup 2014: KLM’s Twitter gaffe, AeroMexico’s response and Belgian chocolates
— What makes Great Airline Marketing? Infographic
— What is the biggest key to success in Airline Marketing?
— What’s common between social media Content Strategy and TV? Tips for Content Marketing Success
Airline Branding
— What is the secret to Ryanair’s branding success?
— How to build a likable airline brand: Interview with Nok Air CEO Patee Sarasin
— Airline Branding Basics: Q&A with SimpliFlying’s Head of Comms and Marketing, Li Guen
Customer Service
— Why Airlines Need Real-Time Customer Service: Case Study
— American Airlines on Twitter: A Statistical Analysis
Crisis Communications
— What Airlines Need to Know About Crisis Communications: Video
— Singapore Airlines A380 Emergency Landing in Baku: Analyzing user behavior on social media, and how to deal with a crisis
— Responsibility on Social Media: 4 Ways Audiences Can Make it Easier for Brands
— Ethiopian Airlines Hijacking to Geneva: Case Study
— 5 Social Media Marketing Lessons for Airlines from the #myNYPD Hashtag Fail
Trends
— Airline Social Media Outlook 2015: Budget, Challenges and Metrics
— The State of Airline Marketing in 2014: 7 Key Trends with Case Studies
— Should Social Media Dictate HR policies? Lessons from American Airlines and Air Canada
— The latest trends in Airline Marketing: Presentation
— The Future of Aviation in Asia Pacific: Interview with Boeing’s Randy Tinseth, President of Marketing, Commercial Airplanes
— The case for having free in-flight Wi-Fi
Aiports & Airport Retail
— The Rise of Asian Airports and the Connected Future of Aiports: CNBC Interview
— How Airport Retail is Evolving in the Age of the Connected Traveller: Presentation
— Delivering a Better Airport Experience by Crowdsourcing Ideas