Best of SimpliFlying 2014: Top 25 Airline Marketing and Branding Resources

A few days ago, we published a round-up of the best airline Christmas videos this year. Now we bring to you the very best of our thought-leadership on airline marketing and branding from the year gone past. Happy reading!

 

Airline Marketing

Vueling-content-22

— The Pros and Cons of Airline Marketing’s Selfie Fever

— 5 Airline Marketing Lessons from MailChimp and “Serial”

— Airline Marketing during World Cup 2014: KLM’s Twitter gaffe, AeroMexico’s response and Belgian chocolates

— What makes Great Airline Marketing? Infographic

— What is the biggest key to success in Airline Marketing?

— What’s common between social media Content Strategy and TV? Tips for Content Marketing Success

 

Airline Branding

Ryanair wirft EU Feldzug gegen kleine Airports und Billigflieger vor

— What is the secret to Ryanair’s branding success?

— How to build a likable airline brand: Interview with Nok Air CEO Patee Sarasin

Airline Branding Basics: Q&A with SimpliFlying’s Head of Comms and Marketing, Li Guen

 

Customer Service

airlline-customer-service

— Why Airlines Need Real-Time Customer Service: Case Study

— American Airlines on Twitter: A Statistical Analysis

 

Crisis Communications

airline-crisis-communications

— What Airlines Need to Know About Crisis Communications: Video

— Singapore Airlines A380 Emergency Landing in Baku: Analyzing user behavior on social media, and how to deal with a crisis

— Responsibility on Social Media: 4 Ways Audiences Can Make it Easier for Brands

— Ethiopian Airlines Hijacking to Geneva: Case Study

— 5 Social Media Marketing Lessons for Airlines from the #myNYPD Hashtag Fail

 

Trends

state-of-airline-marketing-2014-cebu-pacific-rain-codes

Airline Social Media Outlook 2015: Budget, Challenges and Metrics

— The State of Airline Marketing in 2014: 7 Key Trends with Case Studies

Should Social Media Dictate HR policies? Lessons from American Airlines and Air Canada

— The latest trends in Airline Marketing: Presentation

— The Future of Aviation in Asia Pacific: Interview with Boeing’s Randy Tinseth, President of Marketing, Commercial Airplanes

— The case for having free in-flight Wi-Fi

 

Aiports & Airport Retail

airport marketing crowdsourcing copy

— The Rise of Asian Airports and the Connected Future of Aiports: CNBC Interview

— How Airport Retail is Evolving in the Age of the Connected Traveller: Presentation

— Delivering a Better Airport Experience by Crowdsourcing Ideas

Leave a Comment

Sustainable Aviation Fuels Powerlist 2023

No, thanks