The Authoritative Meeting of The Best Airlines in Social Media
Last evening, top airlines gathered at the SimpliFlying Awards 2015 for Excellence in Social Media held at The Bellagio, Las Vegas to celebrate one another’s achievements. The SimpliFlying Awards, established since 2010, are the longest-running awards dedicated to airlines on social media.
This year, there are 11 awards categories in total – five that represent aspects of the airline business where social media drives significant value in, as well as six categories by region. The judging panel, comprising stalwarts of airline and travel marketing, assessed each airline by their innovativeness, engagement and business impact.
Without further ado, here are the winners. Photos from the awards ceremony have been uploaded in this Facebook album.
Results of SimpliFlying Awards 2015 For Excellence in Social Media
Best Airline in Branding
Winner: Turkish Airlines
Highly Commended: Lufthansa, Icelandair
Best Airline in Customer Service
Winner: Virgin America
Highly Commended: Southwest Airlines, Etihad Airways
Best Airline in Driving Revenues
Winner: WestJet
Highly Commended: Volaris, Etihad Airways
Best Airline in Launches
Winner:Aer Lingus
Highly Commended: Virgin Atlantic, Singapore Airlines
Best Airline in Mobile
Winner: easyJet
Highly Commended: Lufthansa, Air New Zealand
Best Overall Airline in North America
Winner: American Airlines
Highly Commended: Virgin America, WestJet
Best Overall Airline in Central & South America
Winner: TAM Airlines
Highly Commended: Avianca, GOL
Best Overall Airline in Europe
Winner: Turkish Airlines
Highly Commended: Iberia, Lufthansa
Best Overall Airline in Middle East
Winner: Etihad Airways
Highly Commended: Qatar Airways, Saudia, AirArabia
Best Overall Airline in Asia Pacific
Winner: Air New Zealand
Highly Commended: Cathay Pacific, AirAsia
Best Overall Airline (Global)
Winner: American Airlines
Special Category Awards
Most Improved Airline in Social Media: Saudia
Best Handling of A Crisis Situation: AirAsia
Leadership in Social Media (Individual): Tony Fernandes, AirAsia
Hall of Fame: KLM Royal Dutch Airways
Special thanks to our distinguished judges
Last but not least, thank you EyeforTravel
Special thanks go out to EyeforTravel, especially Gina Baille, Jenna Gottscho, Chloe Leighton, Julia Heighton and the whole E4T team to help make this a successful awards yet again!