How Air Tahiti Nui is carving a niche with its Tahitian Dreamliner – Interview with Jessy Salmon

Air Tahiti Nui is the national airline of Tahiti – home to the famous Bora Bora islands in French Polynesia. The airline is the envy of regional rivals, having built a strong brand linked to a leisure destination. Now, it has received its first 787, with which it hopes to improve things further. I had the pleasure of speaking with Jessy Salmon who leads Digital Business at the airline about how Air Tahiti Nui is re-thinking travel with its Tahitian Dreamliner and the importance of CRM in a leisure market.
In the interview, Jessy shares a few key nuggets of wisdom that make Air Tahiti Nui a unique niche carrier.

When I asked Jessy how the new design on the livery is translated into actual experience, his answer was a pleasant surprise. He told me that every passenger is handed the Tiare flower upon boarding the aircraft (which is also on the tail!). All galleys have decals with visuals from Tahiti.

[easy-tweet tweet=”Imagine getting on board the aircraft, feeling you’re already in Tahiti – with the visuals and the fragrance of the Tiare!”]

Perhaps next step for Air Tahiti Nui would be to add some sand from their beaches 🙂


Shashank Nigam

Shashank Nigam

Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world’s largest aviation marketing firms working with over 85 aviation clients in the last ten years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior executives globally, from Chile to China. Nigam’s impassioned and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications such as The Wall Street Journal and the New York Times. He writes a dedicated monthly column in Flight’s Airline Business, challenging the typical assumptions about airline marketing. His new book on airline marketing, SOAR, is an Amazon bestseller that’s shaking up the industry and inspiring other industries to learn from the best airlines. Born in India, raised in Singapore, he now lives with his wife and two young daughters in Toronto.
Shashank Nigam
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