About Us

We have jet fuel in our veins. Do you?
We believe airlines can be remarkable. Do you?
Come, learn more about us.

About SimpliFlying

SimpliFlying is the world’s leading aviation marketing consulting firm, yet we behave like an agile startup. Our team is 100% remote – based in Singapore, India, Spain, UK and Canada – meaning we can provide airlines with a global and a 24/7 presence.

Since 2009, we have not only worked with an enviable list of aviation brands but also built a unique work culture that appeals to the disruptors in the industry.

Our team is young, energetic and brimming with ideas on how to make airlines remarkable. These are ideas based on over eight years of working with over 80 aviation firms and analyzing over 500 airline social media pages every 60 days.

With our work culture experiments, we have created a culture that’s the talk of the industry – from our forced leave policy to #DeepFridays. Come, learn more about the team.

Read more about SimpliFlying’s work culture on       

The Team


Shashank Nigam


Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Abu Dhabi. Nigam’s impassioned, straight-shooting and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications like the Wall Street Journal, New York Times and Airline Business.

Nigam studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Ottawa, among other cities. He loves to watch and play Cricket, and is a brand new dad! Read more about Shashank’s — and SimpliFlying’s — five-year journey here. For booking Shashank for a speaking engagement, please get in touch with Speakers Spotlight.

Marco Serusi

Senior Consultant

Marco Serusi is a Senior Consultant at SimpliFlying, and has worked on major client projects with the likes of LATAM Airlines, London Heathrow and Royal Brunei Airlines. He has also delivered training in digital aviation strategy for over 100 executives globally and spoken at several aviation conferences worldwide. He’s well known for his cutting edge research into the latest aviation marketing and social media trends. Serusi started his career in aviation after graduating in Air Transport and completing his MBA with a specialization in marketing. He is Italian but he also speaks Spanish and English fluently and has lived in several countries including the UK, USA, Italy and Spain. He has been with SimpliFlying for over 3 years. Read more about Marco’s experiences at SimpliFlying here and here.

Li Guen

Marketing Communications Lead

Li Guen is the Marketing Communications Lead at SimpliFlying where she drives corporate branding efforts and industry research initiatives. She also manages consulting projects for airline clients, and leads industry research initiatives to further SimpliFlying’s though leadership in the aviation marketing. She was previously at a public relations consultant at Weber Shandwick Singapore and had worked with clients including Rolls-Royce, Changi Airport Group and Procter & Gamble. Li Guen graduated from Singapore Management University with business majors in Corporate Communications and MarketingAdventure-loving and always seeking new challenges, Li Guen likes chess, reading and hiking. You can read more about Guen’s work at SimpliFlying here.

Shubhodeep Pal

Vice President, Products & Operations (on sabbatical)

Shubhodeep Pal is the Vice President, Products and Operations at SimpliFlying. He has been leading Product Development, Research and Marketing since December 2010 from the headquarters in Singapore. He has spoken at airline conferences and delivered training workshops for senior aviation executives. He has also appeared on television interviews and been quoted in publications such as the Wall Street Journal. His writings have appeared extensively on SimpliFlying and respected industry outlets such as Airlinetrends, Tnooz, Airport World, Low Cost and Regional Airline Business Magazine and Loyalty360. In a previous role, he also conducted a workshop on social media at the Ministry of Home Affairs, Singapore. He speaks three languages fluently, and is also a published poet and amateur film critic. Read more about Shubhodeep’s nearly five-year long journey at SimpliFlying here and here.

Dirk Singer

Creative Director

Dirk Singer is a digital marketer with over 20 years experience. During that period Dirk created two agencies from scratch, both of which won agency of the year for the PR and social media industries.

In addition to working for brands ranging from Google to Phillips, Dirk’s aviation experience includes airports such as London Gatwick and airlines such as British Midland International.

With Dirk on-board, SimpliFlying can now offer a 360 degree service. SimpliFlying will provide consultancy and strategic direction, and Dirk will make sure those programmes are actually implemented on the ground.

Baiba Dreimane

Marketing Analyst

Baiba Dreimane is a Marketing Analyst at SimpliFlying. In January 2016, Baiba joined the company as an intern, and now she specializes in market research that helps airlines benchmark themselves against others in the industry.

Baiba has earned her expertise in innovation and digital marketing while studying in universities of Latvia and Spain, as well as conducting several international marketing projects in Riga, Paris, and Valencia. A Latvian by birth and nature, she has now moved to Spain seeking the sunshine and palm trees. Baiba speaks fluent Latvian and English, plus some Spanish and Russian. In her free time, she enjoys going to jazz concerts and the gym.

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