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On the 7th of September 2016, SimpliFlying held its annual Airline Marketing Innovation Lab and Awards at the Business Design Centre in London. The SimpliFlying Lab is designed to enable airline [...]

Outlook Report 2017 revealed 5 key insights about future and the present of airline social media strategy. In this article, we will look at some additional insights that were provided by the [...]

The rise of dedicated teams and social customer service. In 2017, social customer service will be the top focus for airlines. As a result, airlines have already started adopting a dedicated team [...]

Editor’s Note: At the recently concluded Farnborough Airshow, SimpliFlying presented the #NotLegacy Show, powered by the Bombardier C Series. The #NotLegacy show featured daily live video [...]

Editor’s Note: At the recently concluded Farnborough Airshow, SimpliFlying presented the #NotLegacy Show, powered by the Bombardier C Series. The #NotLegacy show featured daily live video [...]

Conversations have been at the center of the airline – passenger relationship on social media. However, in recent years, these conversations have shifted from one-sided brand awareness [...]

Social Media for Airlines: Increasing focus on business goals Social media has secured a firm position in the marketing strategies of most airlines. Yet, no more is it just a marketing tool but [...]

“So what do you do?”, she asked. We were sitting in the common room of a hostel in Zagreb, Croatia towards the end of a month long trip across Europe. “Well I work at an aviation marketing [...]

At the Aircraft Interiors Expo in Hamburg, the Airbus A380 11-abreast seating introduction made a big splash. While operating the A380, most of the challenges that airlines face — be it the [...]