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Author Archive for: "add-dev"
 Big data and its use – Insights from SimpliFlying Lab 2016
By add-dev
October 14, 2016

Big data and its use – Insights from SimpliFlying Lab 2016

On the 7th of September 2016, SimpliFlying held its annual Airline Marketing Innovation Lab and Awards at the Business Design Centre in London. The SimpliFlying Lab is designed to enable airline [...]

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 Regional Differences in Airline Social Media Strategy – Outlook Report 2017
By add-dev
October 7, 2016

Regional Differences in Airline Social Media Strategy – Outlook Report 2017

Outlook Report 2017 revealed 5 key insights about future and the present of airline social media strategy. In this article, we will look at some additional insights that were provided by the [...]

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 Airline Social Media Outlook 2017 Reveals Airlines’ Priorities & Budget Forecast for Social Media
By add-dev
September 22, 2016

Airline Social Media Outlook 2017 Reveals Airlines’ Priorities & Budget Forecast for Social Media

The rise of dedicated teams and social customer service. In 2017, social customer service will be the top focus for airlines. As a result, airlines have already started adopting a dedicated team [...]

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 #NotLegacy Show — Steve Udvar-Házy on the Importance of Seeing the Future
By add-dev
July 21, 2016

#NotLegacy Show — Steve Udvar-Házy on the Importance of Seeing the Future

Editor’s Note: At the recently concluded Farnborough Airshow, SimpliFlying presented the #NotLegacy Show, powered by the Bombardier C Series. The #NotLegacy show featured daily live video [...]

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 #NotLegacy Show — Tony Fernandes and the Art of Keeping Great People
By add-dev
July 20, 2016

#NotLegacy Show — Tony Fernandes and the Art of Keeping Great People

Editor’s Note: At the recently concluded Farnborough Airshow, SimpliFlying presented the #NotLegacy Show, powered by the Bombardier C Series. The #NotLegacy show featured daily live video [...]

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 [Announcement] Airline Social Media Outlook Survey 2016-17
By add-dev
June 25, 2016

[Announcement] Airline Social Media Outlook Survey 2016-17

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 Airlines and the Arrival of Conversational Commerce
By add-dev
April 8, 2016

Airlines and the Arrival of Conversational Commerce

Conversations have been at the center of the airline – passenger relationship on social media. However, in recent years, these conversations have shifted from one-sided brand awareness [...]

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 Airline Social Media Outlook 2016: Focus on business goals
By add-dev
October 20, 2015

Airline Social Media Outlook 2016: Focus on business goals

Social Media for Airlines: Increasing focus on business goals Social media has secured a firm position in the marketing strategies of most airlines. Yet, no more is it just a marketing tool but [...]

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 A Different Life at Work: Ravi Chauhan looks back at his first year at SimpliFlying
By add-dev
May 6, 2015

A Different Life at Work: Ravi Chauhan looks back at his first year at SimpliFlying

“So what do you do?”, she asked. We were sitting in the common room of a hostel in Zagreb, Croatia towards the end of a month long trip across Europe. “Well I work at an aviation marketing [...]

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 Airbus A380 11-abreast seating: future-proofing the brand experience (Part 2)
By add-dev
April 24, 2015

Airbus A380 11-abreast seating: future-proofing the brand experience (Part 2)

At the Aircraft Interiors Expo in Hamburg, the Airbus A380 11-abreast seating introduction made a big splash. While operating the A380, most of the challenges that airlines face — be it the [...]

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