Maintaining the soundness of a brand is a mission that doesn’t get easier with time, especially for an airline. In fact in airline branding, it gets tougher. Here are three reasons why. 1) Air [...]
Earlier in September, we had released our annual report Airline Social Media Outlook 2017 — that shared trends and insights into airline executives’ plans and attitudes towards social media [...]
Social customer service will be the top priority in the coming year, as revealed in the latest Airline Social Media Outlook 2017 survey. At the recent SimpliFlying Lab in London, some of the best [...]
“To push the frontier of airline marketing, it is important that airlines pit themselves on a global level and learn from one another. SimpliFlying Awards encourage airlines to innovate and [...]
Editor’s Note: At the recently concluded Farnborough Airshow, SimpliFlying presented the #NotLegacy Show, powered by the Bombardier C Series. The #NotLegacy show featured daily live video [...]
SimpliFlying Awards 2016 for Excellence in Social Media is back after a hugely successful instalment last year October — held together with the world’s first Airline Marketing [...]
When it comes to an airline crisis, the importance of press releases to represent facts or the company’s stance seem to be dialling down in this hyper-connected world, and rightly so. [...]
European airlines, which have matured in terms of their social strategy, have begun shifting focus on driving revenues using social media. As shared in an earlier article regarding Middle [...]
There is a disconnect between the Senior and the Middle level executives, especially regarding the challenges and the potential of airline social media. Middle managers need to be empowered. For [...]
