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It happened again. This time it was Air New Zealand, an airline famous – in the past – for really good safety videos. After watching the start of it, one of our consultants [...]

For the past eight years, SimpliFlying has surveyed airline professionals globally to get their perspectives on the present and the future of social media’s impact on the industry. We publish our [...]

For the past eight years, SimpliFlying has surveyed airline professionals globally to get their perspectives on the present and the future of social media’s impact on the industry. We publish our [...]

Twenty airline marketers walked into a room, sat at a table and were asked to stand up again. It happened on the 4th of September in London and it was the start of the SimpliFlying Lab. They were [...]

A plane crash, live music, acting, laughing, sharing and some of the best airline marketers in the Americas, this was the recipe for one of the most successful Labs we have ever had. If you were [...]

Bots have become one of the most discussed topics in aviation over the past 2-3 years. Some people love their efficiency, others are worried they could upset customers or damage the brand. The [...]

Passenger experience – or PaxEx for friends –  is an area of aviation that has traditionally focused on physical elements such as seats, lounges and meals but has recently been [...]

So, what’s an airline social media command centre?  We have been asked this question many times over the past few years but, interestingly, always in private. It seems to have become one of those [...]

The fall of giants. Those words alone evoke strong emotions and epic tales. Tales of heroes, quests to save the world, to make it a better place, to give leg room to tired travellers and treat [...]

Yes, full-service low-cost carriers are a thing. I flew with one from Lisbon to Sao Paulo just the other day. Let’s just say that, even as a consultant, I didn’t quite expect the experience I [...]