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Author Archive for: "Marco Serusi"
 Music videos or airline safety videos? a critical look
By Marco Serusi
November 19, 2018

Music videos or airline safety videos? a critical look

It happened again. This time it was Air New Zealand, an airline famous – in the past – for really good safety videos. After watching the start of it, one of our consultants [...]

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 Providing airline customer service through social media will take centre stage in 2019
By Marco Serusi
October 26, 2018

Providing airline customer service through social media will take centre stage in 2019

For the past eight years, SimpliFlying has surveyed airline professionals globally to get their perspectives on the present and the future of social media’s impact on the industry. We publish our [...]

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 Dedicated social media teams become the preferred choice for airlines in 2019
By Marco Serusi
October 18, 2018

Dedicated social media teams become the preferred choice for airlines in 2019

For the past eight years, SimpliFlying has surveyed airline professionals globally to get their perspectives on the present and the future of social media’s impact on the industry. We publish our [...]

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 SimpliFlying Airline Marketing & Digital Innovation Lab – highlights from London
By Marco Serusi
September 11, 2018

SimpliFlying Airline Marketing & Digital Innovation Lab – highlights from London

Twenty airline marketers walked into a room, sat at a table and were asked to stand up again. It happened on the 4th of September in London and it was the start of the SimpliFlying Lab. They were [...]

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 SimpliFlying airline marketing innovation lab – highlights from Miami
By Marco Serusi
May 15, 2018

SimpliFlying airline marketing innovation lab – highlights from Miami

A plane crash, live music, acting, laughing, sharing and some of the best airline marketers in the Americas, this was the recipe for one of the most successful Labs we have ever had. If you were [...]

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 Integrating bots and humans in the airline world
By Marco Serusi
May 2, 2018

Integrating bots and humans in the airline world

Bots have become one of the most discussed topics in aviation over the past 2-3 years. Some people love their efficiency, others are worried they could upset customers or damage the brand. The [...]

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 The future of Digital Passenger Experience
By Marco Serusi
April 30, 2018

The future of Digital Passenger Experience

Passenger experience – or PaxEx for friends –  is an area of aviation that has traditionally focused on physical elements such as seats, lounges and meals but has recently been [...]

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 What’s an airline social media command centre ?
By Marco Serusi
April 27, 2018

What’s an airline social media command centre ?

So, what’s an airline social media command centre?  We have been asked this question many times over the past few years but, interestingly, always in private. It seems to have become one of those [...]

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 The fall of giants – Are airlines selling their soul?
By Marco Serusi
March 22, 2018

The fall of giants – Are airlines selling their soul?

The fall of giants. Those words alone evoke strong emotions and epic tales. Tales of heroes, quests to save the world, to make it a better place, to give leg room to tired travellers and treat [...]

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 Full service low cost airlines are here – what should traditional airlines do?
By Marco Serusi
February 7, 2017

Full service low cost airlines are here – what should traditional airlines do?

Yes, full-service low-cost carriers are a thing. I flew with one from Lisbon to Sao Paulo just the other day. Let’s just say that, even as a consultant, I didn’t quite expect the experience I [...]

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