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Author Archive for: "Shashank Nigam"
 The launch of Sustainability in the Air aims to help airlines re-build trust in travel
By Shashank Nigam
April 23, 2022

The launch of Sustainability in the Air aims to help airlines re-build trust in travel

It’s Earth Day, 2022. Today, we announce the launch of Sustainability In the Air, a single source of truth for sustainable aviation. To enable that, we are launching a hub featuring [...]

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 The Best April Fools’ Day Pranks by airlines (and beyond) – 2022 Edition
By Shashank Nigam
April 2, 2022

The Best April Fools’ Day Pranks by airlines (and beyond) – 2022 Edition

Each year, a number of airlines around the world take April Fools’ Day in their stride and join in the fun with some believable, and many unbelievable gags. April Fools Day airline [...]

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 Airlines must communicate progress on sustainability effectively to avoid becoming next tobacco industry
By Shashank Nigam
February 3, 2022

Airlines must communicate progress on sustainability effectively to avoid becoming next tobacco industry

While airlines only contribute to approximately 3% of global emissions today, research indicates that this number could rise as air travel grows. Because the aviation industry is highly visible [...]

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 The Rise of Green Travel – how we will be able to fly in a sustainable way by 2026
By Shashank Nigam
November 10, 2021

The Rise of Green Travel – how we will be able to fly in a sustainable way by 2026

The Rise of Green Travel in 2026 (not 2050!) Although airlines only contribute to 2% of global emissions today, research indicates that this number could rise if air travel continues to grow. As [...]

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 Top six airline marketing campaigns to woo travellers back in the air post-pandemic
By Shashank Nigam
October 26, 2021

Top six airline marketing campaigns to woo travellers back in the air post-pandemic

Airline marketing teams have had a slow year but things are changing. In the past week, multiple airline marketing campaigns have been launched globally. Some of the best airline marketing teams [...]

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 Unraveling the future of Air India under Tata (and the resurgence of the iconic ‘Maharaja’)
By Shashank Nigam
October 20, 2021

Unraveling the future of Air India under Tata (and the resurgence of the iconic ‘Maharaja’)

Air India has finally found a buyer in Tata, one of the largest Indian conglomerates. Tata is akin to Unilever in the US or Siemens in Europe – it is well diversified and known for [...]

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 100% vaccinated airline staff – the key to rebuilding brand trust
By Shashank Nigam
September 7, 2021

100% vaccinated airline staff – the key to rebuilding brand trust

In the past, airline marketing teams forged strong relationships with passengers based on their extensive route networks, on-time performance and brand new aircraft equipped with premium suites. [...]

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 The best airlines look to vaccinate all customer facing staff to re-build trust in travel
By Shashank Nigam
February 16, 2021

The best airlines look to vaccinate all customer facing staff to re-build trust in travel

Vaccinated airline staff build brand trust Imagine boarding a flight where everyone has tested negative for the virus before boarding, and any staff you deal with has been vaccinated. [...]

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 SimpliFlying creates a new standard for airline health safety with APEX
By Shashank Nigam
January 13, 2021

SimpliFlying creates a new standard for airline health safety with APEX

A new standard for airline health safety measures that build trust in travel The next time you book a flight, it will be important for you to know what measures the airline is taking to keep you [...]

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 Travel bubbles take off to kickstart airline recovery
By Shashank Nigam
November 21, 2020

Travel bubbles take off to kickstart airline recovery

Back in May, we had opined how travel bubbles can help kickstart the airline recovery process. While our initial vision was travel bubbles primarily between countries with low (or similar) [...]

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