The Rise of Green Travel in 2026 (not 2050!) Although airlines only contribute to 2% of global emissions today, research indicates that this number could rise if air travel continues to grow. As [...]
Airline marketing teams have had a slow year but things are changing. In the past week, multiple airline marketing campaigns have been launched globally. Some of the best airline marketing teams [...]
Air India has finally found a buyer in Tata, one of the largest Indian conglomerates. Tata is akin to Unilever in the US or Siemens in Europe – it is well diversified and known for [...]
In the past, airline marketing teams forged strong relationships with passengers based on their extensive route networks, on-time performance and brand new aircraft equipped with premium suites. [...]
Vaccinated airline staff build brand trust Imagine boarding a flight where everyone has tested negative for the virus before boarding, and any staff you deal with has been vaccinated. [...]
A new standard for airline health safety measures that build trust in travel The next time you book a flight, it will be important for you to know what measures the airline is taking to keep you [...]
Back in May, we had opined how travel bubbles can help kickstart the airline recovery process. While our initial vision was travel bubbles primarily between countries with low (or similar) [...]
Six months ago, I was flying on Qatar Airways on repatriation flights from India to Canada. I can’t believe I just typed that. I don’t recall the last time I went so long without [...]
“Have I finished my career here? Is there more that I can extract to grow myself as an individual? What is important for me in my life?” These are the words of Alex Cruz, as quoted in my book, [...]
A fragile airline versus a robust one When under pressure, different materials end up in different states. Just like businesses. An egg is fragile. So is glass. They break under pressure. The [...]
