In the past, airline marketing teams forged strong relationships with passengers based on their extensive route networks, on-time performance and brand new aircraft equipped with premium suites. [...]
Vaccinated airline staff build brand trust Imagine boarding a flight where everyone has tested negative for the virus before boarding, and any staff you deal with has been vaccinated. [...]
A new standard for airline health safety measures that build trust in travel The next time you book a flight, it will be important for you to know what measures the airline is taking to keep you [...]
Back in May, we had opined how travel bubbles can help kickstart the airline recovery process. While our initial vision was travel bubbles primarily between countries with low (or similar) [...]
Six months ago, I was flying on Qatar Airways on repatriation flights from India to Canada. I can’t believe I just typed that. I don’t recall the last time I went so long without [...]
“Have I finished my career here? Is there more that I can extract to grow myself as an individual? What is important for me in my life?” These are the words of Alex Cruz, as quoted in my book, [...]
A fragile airline versus a robust one When under pressure, different materials end up in different states. Just like businesses. An egg is fragile. So is glass. They break under pressure. The [...]
When I read the first notification on my phone this morning, I almost jumped out of bed. The notification had the details of my next flight to… Guangzhou…from Singapore! In four days! [...]
The next time you go to an airport, don’t expect to touch anything other than your own mobile phone. From arriving at the airport to collecting your luggage, the future of air travel in the [...]
Today we released our latest report called “The Rise of Touchless Travel”, where we detail almost 30 different areas in the passenger journey that are expected to go touchless, to restore [...]
