Airline marketing is at its best when competing airlines one-up or call each another out. To launch its Premium Economy class cabin, Emirates released a new marketing video featuring a goose that [...]
It’s Earth Day, 2022. Today, we announce the launch of Sustainability In the Air, a single source of truth for sustainable aviation. To enable that, we are launching a hub featuring [...]
Each year, a number of airlines around the world take April Fools’ Day in their stride and join in the fun with some believable, and many unbelievable gags. April Fools Day airline [...]
While airlines only contribute to approximately 3% of global emissions today, research indicates that this number could rise as air travel grows. Because the aviation industry is highly visible [...]
The Rise of Green Travel in 2026 (not 2050!) Although airlines only contribute to 2% of global emissions today, research indicates that this number could rise if air travel continues to grow. As [...]
Airline marketing teams have had a slow year but things are changing. In the past week, multiple airline marketing campaigns have been launched globally. Some of the best airline marketing teams [...]
Air India has finally found a buyer in Tata, one of the largest Indian conglomerates. Tata is akin to Unilever in the US or Siemens in Europe – it is well diversified and known for [...]
In the past, airline marketing teams forged strong relationships with passengers based on their extensive route networks, on-time performance and brand new aircraft equipped with premium suites. [...]
Vaccinated airline staff build brand trust Imagine boarding a flight where everyone has tested negative for the virus before boarding, and any staff you deal with has been vaccinated. [...]
A new standard for airline health safety measures that build trust in travel The next time you book a flight, it will be important for you to know what measures the airline is taking to keep you [...]
